Go Mobile By Hopkins Jeanne Turner Jamie Location Based Marketing Apps Optimized

BadHatHarrys
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Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
ISBN
9781118167786
Category

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118167783
ISBN-13
9781118167786
eBay Product ID (ePID)
109021824

Product Key Features

Number of Pages
256 Pages
Language
English
Publication Name
Go Mobile : Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
Subject
Mobile & Wireless Communications, Marketing / General, General
Publication Year
2012
Type
Textbook
Subject Area
Technology & Engineering, Business & Economics
Author
Jeanne Hopkins, Jamie Turner
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
14.9 Oz
Item Length
9.3 in
Item Width
6.3 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2011-042400
Illustrated
Yes
Table Of Content
Foreword DAVID MEERMAN SCOTT xi Acknowledgments xiv Introduction xvi Is Mobile Marketing Right for You? xvii How We've Organized This Book xix PART I THE MOBILE MARKETING LANDSCAPE 1 Chapter 1 How to Jump-Start Your Mobile Marketing Campaign 3 Chapter 2 How the Fortune 500 Use Mobile Marketing 13 Chapter 3 How Consumers Engage with Mobile 25 Chapter 4 Let's Talk: Terms and Concepts You Should Be Familiar With 35 Chapter 5 Nine Ways Businesses Are Using Mobile Marketing 43 Chapter 6 Classic Mobile Marketing Mistakes You Can Avoid 55 PART II SETTING YOURSELF UP FOR SUCCESS 63 Chapter 7 Laying the Foundation for Successful Mobile Marketing Campaign 65 Chapter 8 Getting More Familiar with the Mobile Marketing Landscape 75 Chapter 9 Thinking Strategically about Your Mobile Marketing Campaign 87 PART III TAKING A DEEPER DIVE INTO MOBILE MARKETING TOOLS POOL 99 Chapter 10 How to Set Up a Mobile Website 101 Chapter 11 Using SMS and MMS to Drive Customers to Your Business 111 Chapter 12 How to Use Mobile Display Ads to Grow Your Sales and Revenue 121 Chapter 13 How to Use Mobile Paid Search to Drive Customers to Your Business 133 Chapter 14 Location-Based Marketing: LBS, NFC, Bluetooth, and LBA--Oh My! 147 Chapter 15 Mobile Apps: A Great Way to Keep Them Coming Back for More 157 Chapter 16 How to Use 2D Codes to Connect with Customers 169 Chapter 17 Tablet Computers: Taking the World by Storm 179 PART IV EXPANDING YOUR HORIZONS 185 Chapter 18 Using Mobile E-Commerce to Drive Revenue 187 Chapter 19 Mobile Marketing for B2B Companies 197 Chapter 20 How to Measure the ROI of Your Mobile Marketing Campaign 205 Chapter 21 The 17 Rs of Mobile Marketing and a Step-by-Step Checklist 217 A Few Final Thoughts 226 Index 228
Synopsis
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns., Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before., Get your business to Go Mobile According to the Mobile Marketing Association, more people in the world own a mobile device than own a toothbrush. Morgan Stanley reports that the adoption of the iPhone happened at a rate 11 times faster than the adoption of AOL. And after 2013, the number one way people will access the Internet is via their smartphones. Given all that, it's not surprising that corporations around the globe are embracing mobile marketing as a new and revolutionary tool that can help them connect with customers. Go Mobile will prepare you to set up, launch, and run a mobile marketing campaign that generates a positive ROI. Learn how to use QR codes, SMS, mobile apps, mobile websites, and other tools to help you get more customers, generate more referrals,and grow your revenues faster than ever before. "A thorough introduction to the next frontier for permission marketing: mobile." Seth Godin , author of We Are All Weird and Permission Marketing "Mobile marketing is a huge challenge for companies to consider. Learn all you can through books like this, and through diving in yourself." Chris Brogan , President of Human Business Works andcoauthor of Trust Agents "Go Mobile is your must-read road map to the widely traveled road of mobile users. If you want to excel past a basic understanding of mobile marketing and truly connect with on-the-go consumers, study this book!" Michael Stelzner , founder of Social Media Examiner and author of Launch
LC Classification Number
HF5415.1265

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