CHARACTER TRADEMARKS - john mendenhall

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ApproximatelyS$ 26.10
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Located in: New Brunswick, New Jersey, United States
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eBay item number:167934626036

Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
Binding
Paperback
Product Group
Book
Weight
0 lbs
IsTextBook
No
ISBN
9780877017523
Category

About this product

Product Identifiers

Publisher
Chronicle Books
ISBN-10
0877017522
ISBN-13
9780877017523
eBay Product ID (ePID)
485702

Product Key Features

Book Title
Character Trademarks
Number of Pages
132 Pages
Language
English
Publication Year
1990
Topic
Intellectual Property / Trademark, General
Illustrator
Yes
Genre
Law, Photography
Author
John Mendenhall
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
16 Oz
Item Length
1 in
Item Width
1 in

Additional Product Features

Intended Audience
Trade
LCCN
90-034700
Dewey Edition
20
Grade From
Eighth Grade
Dewey Decimal
929.9/0973
Grade To
College Graduate Student
Synopsis
With the growing awareness of the value of character trademark symbols in product design, marketing, and promotion has come a resurgence of interest in these extraordinary icons. The popularity of the California Raisins and other recent examples attest to the appeal of character trademarks in popular culture. From Reddy Kilowatt to Colonel Sanders, there is humor and nostalgia in the humble, often "kitschy" images which have become classics of commercial folk art that every consumer can relate to. This engaging volume contains approximately one thousand trademarks from the past ninety years, as well as a "Hall of Fame" section profiling some of the classic characters with the history of their development. Chronicle Books is pleased to include this remarkable volume in its series of design books, including Trademarks of the 20's and 30's and Trademarks of the 40's and 50's.
LC Classification Number
T223.V2M42 1990

Item description from the seller

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