Loose Leaf for M: ADVERTISING - Loose Leaf, by Arens William F.; Arens - New
US $29.50US $29.50
Aug 20, 01:25Aug 20, 01:25
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Loose Leaf for M: ADVERTISING - Loose Leaf, by Arens William F.; Arens - New
US $29.50
ApproximatelyS$ 37.90
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Free USPS Media MailTM.
Located in: Laguna Niguel, California, United States
Delivery:
Estimated between Tue, 23 Sep and Thu, 25 Sep to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
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eBay item number:167475721918
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Loose Leaf for M: ADVERTISING
- Features
- Loose-Leaf
- ISBN
- 9781264058556
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1264058551
ISBN-13
9781264058556
eBay Product ID (ePID)
27050092986
Product Key Features
Number of Pages
480 Pages
Language
English
Publication Name
Loose Leaf for M: Advertising
Subject
Advertising & Promotion
Publication Year
2021
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound
Dimensions
Item Weight
31.1 Oz
Additional Product Features
Edition Number
4
Intended Audience
College Audience
Grade From
College Freshman
Grade To
College Graduate Student
Table Of Content
PART ONE: AN INTRODUCTION TO ADVERTISING Chapter 1: What Is Advertising? Chapter 2: The Environment of Advertising Chapter 3: The Business of Advertising PARTO TWO: UNDERSTANDING THE TARGET AUDIENCE Chapter 4: Targeting and the Marketing Mix Chapter 5: Communication and Consumer Behavior PART THREE: THE PLANNING PROCESS Chapter 6: Account Planning and Research Chapter 7: Marketing, Advertising, and IMC Planning PART FOUR: THE CREATIVE PROCESS Chapter 8: Creating Ads: Strategy and Process Chapter 9: Creative Execution: Art and Copy PART FIVE: REACHING THE TARGET AUDIENCE Chapter 10: Print Media Chapter 11: Audio and Video Media Chapter 12: Digital Interactive Media Chapter 13: Out-of-Home, Direct-Mail, and Promotional Product advertising PART SIX: INTEGRATING MARKETING COMMUNICATIONS ELEMENTS Chapter 14: Media Planning and Buying Chapter 15 IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion Chapter 16 IMC: Public Relations, Sponsorship, and Corporate Advertising
Synopsis
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging and cost-effective for today's business students.
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- i***- (222)- Feedback left by buyer.Past monthVerified purchaseExcellent seller. Great communication , fast delivery. I would buy again!