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Foodservice Marketing for The '90s by Tom Feltenstein (1992, Hardcover) Ex-Lib
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Free local pickup from Peoria, Illinois, United States.
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Located in: Peoria, Illinois, United States
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Estimated between Thu, 4 Dec and Tue, 9 Dec to 94104
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About this item
Seller assumes all responsibility for this listing.
eBay item number:166731840372
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Item specifics
- Condition
- Country of Origin
- United States
- Book Title
- Foodservice Marketing for The '90s : How to Become
- Signed
- No
- Ex Libris
- Yes
- Narrative Type
- Nonfiction
- Intended Audience
- Young Adults, Adults
- Inscribed
- Yes
- Vintage
- No
- Personalize
- No
- Era
- 1990s
- Special Attributes
- Ex-Library
- Personalized
- No
- Features
- No Dust Jacket, Ex-Library
- Genre
- Business & Economics
- Topic
- Industries / Hospitality, Travel & Tourism
- Subjects
- Business, Economics & Industry
- ISBN
- 9780471575535
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471575534
ISBN-13
9780471575535
eBay Product ID (ePID)
909298
Product Key Features
Number of Pages
272 Pages
Publication Name
Foodservice Marketing for the '90s : How to Become the #1 Restaurant in Your Neighborhood
Language
English
Publication Year
1992
Subject
Industries / Hospitality, Travel & Tourism
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
17.4 Oz
Item Length
9.1 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
92-005621
Dewey Edition
20
Illustrated
Yes
Dewey Decimal
647.950688
Table Of Content
The Marketing Perspective: Don't Leave Home Without It!.Marshmallow Marketing, General Patton, and the Mules.25 Reasons Why You Need the Right Marketing Plan.Know Thy Customers and Know Them Well.The ATUs of Consumer Habits = The ABCs of Your Business.Know Thyself...and How!.Your Menu: Your Marketing Plan in Action.Know Thy Enemy or Be Dead in the Water.Don't Discard the Past--It Could Be Your Future.Flying the Flag on the Fourth of July and Turning Green on March 17.Demographics: Making the Numbers Turn Into Dollars.Positioning: Thinking in Reverse to Get Into High Gear.What It All Means: Analyzing the Data.Marketing Programs: Where the Fun Really Is.What Do I Pay?What Do I Get'.Do It Right or Forget It.Epilogue.Glossary.Appendices.Index.
Synopsis
Using an interactive format, it presents a total system for planning and executing successful restaurant and foodservice marketing. Begins with the Restaurant Fitness Test which gives readers a clear idea of where their business stands in relation to its true potential. Features tips on dealing with advertising and media. Contains strategies and specific tactics geared to winning big in hospitality and foodservice. Includes a wealth of case studies, authoritative articles, a comprehensive glossary of marketing terms plus a complete set of forms to duplicate and use in your business., Describes a total system for planning and executing restaurant and foodservice marketing, including marketing plans, strategies and tactics for restaurants, fast food outlets and other commercial businesses. There is also a glossary of marketing terms and tips on advertising.
LC Classification Number
TX911.3.M3F48 1992
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Popular categories from this store
Seller feedback (1,565)
- t***o (674)- Feedback left by buyer.Past monthVerified purchaseA+ seller! The cd was like advertised, new but what impressed me most (and I value highly) is that it was properly packed well so that no damage was done. That is important to all buyers I would bet. This seller gets my highest recommendation.
- 2***_ (176)- Feedback left by buyer.Past monthVerified purchasePerfect transaction! Item exactly as described,,very fast shipping and outstanding packaging,,,A+++++ Seller,,highly recommend! Thnx😊
- h***- (9)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller, item came just as described. No flaws or complaints for the item, the packaging, the shipping, or the seller. Would recommendPink Pickleball Paddle with "Sorry. Can't. Pickleball. Bye. Tote - NEW (#167324541769)