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The Power of the Purse How Smart Businesses Are Adapting to Women Warner

Condition:
Very Good
“Hardbacked copy with dust jacket - in very good condition. See the pictures for details.”
Price:
US $6.95
ApproximatelyS$ 9.37
Pickup:
Free local pickup from Vienna, Virginia, United States. See detailsfor pickup
Postage:
US $3.00 (approx S$ 4.05) Economy Postage. See detailsfor shipping
Located in: Vienna, Virginia, United States
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Estimated between Fri, 31 May and Mon, 3 Jun to 43230
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eBay item number:165589730683
Last updated on Jul 30, 2023 06:15:39 SGTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Hardbacked copy with dust jacket - in very good condition. See the pictures for details.”
Narrative Type
Nonfiction
Original Language
English
Country/Region of Manufacture
United States
ISBN
9780131855199
EAN
9780131855199
Book Title
Power of the Purse : How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
Item Length
9.1in
Publisher
Pearson Education
Publication Year
2005
Format
Hardcover
Language
English
Item Height
0.9in
Author
Fara Warner
Genre
Business & Economics
Topic
Marketing / General, Consumer Behavior
Item Width
6.2in
Item Weight
15.2 Oz
Number of Pages
240 Pages

About this product

Product Information

Taking behind the scenes at those remarkable companies who have learned how to refocus on women and revealing how they did it, this work presents the case studies giving tips for audience. It talks about McDonald's turn around, Kodak's digital camera business; how P G built Swiffer cultural revolution; and, the diamond industry.

Product Identifiers

Publisher
Pearson Education
ISBN-10
0131855190
ISBN-13
9780131855199
eBay Product ID (ePID)
46871676

Product Key Features

Book Title
Power of the Purse : How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
Author
Fara Warner
Format
Hardcover
Language
English
Topic
Marketing / General, Consumer Behavior
Publication Year
2005
Genre
Business & Economics
Number of Pages
240 Pages

Dimensions

Item Length
9.1in
Item Height
0.9in
Item Width
6.2in
Item Weight
15.2 Oz

Additional Product Features

Lc Classification Number
Hf5415
Table of Content
Foreword. About the Author. Introduction. 1. From Minority to Majority. McDonald's Discovers the Woman Inside the Mom 2. From Property to Partnerships. How The Home Depot Discovered Power Partners and Do-It-Herselfers 3. From Drudgery to "Swiffering". Procter & Gamble Cleans House 4. Diamonds and Dollars. How Two Industries Shattered the Myth of the White Knight 5. Who's Behind the Viewfinder. How Kodak Embraced Memory Makers 6. Finding the Goddess. Nike's Marathon to Reach Women 7. A Reflection in the Mirror. Avon Makes Its Mark 8. Toppling Barbie. Bratt Predicts the Future 9. How to Put the Power of the Purse to Work in Your Company. Endnotes. Selected Bibliography. Acknowledgments. Index.
Copyright Date
2006
Target Audience
Trade
Lccn
2005-926100
Dewey Decimal
658.8
Dewey Edition
0

Item description from the seller

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