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The Other Airfix: 60 Years of Airfix Toys
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Located in: Gettysburg, Pennsylvania, United States
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Estimated between Mon, 3 Jun and Wed, 5 Jun to 43230
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eBay item number:165346275046
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9781848848511
- EAN
- 9781848848511
- Publication Year
- 2013
- Format
- Hardcover
- Language
- English
- Book Title
- Other Side of Airfix : Sixty Years of Toys, Games and Crafts
- Item Length
- 9.5in
- Publisher
- Pen & Sword Books The Limited
- Genre
- Business & Economics, History, Crafts & Hobbies
- Topic
- Military / General, Models, Military / Aviation, Corporate & Business History
- Item Width
- 6.8in
- Number of Pages
- 178 Pages
About this product
Product Information
Airfix is synonymous with plastic model kits. The brand name has virtually become a noun, occupying a special place in that lexicon of trade names alongside Hoover, Sellotape, Perspex and Aqua-Lung. Throughout the war years, Airfix survived on government contracts for a whole range of plastic items and by virtue of Kove's tenacious appetite for business and doing a deal. By the war's end, Airfix was the market leader in plastic injection molded combs in Britain. By the time Airfix had released its first proper construction kit, a tiny model of Drake's flagship Golden Hind, in 1952, the firm was well established as a leading toy brand. Indeed throughout the 1950s, 60s and 70s Airfix invested heavily in developing new toys or manufacturing them under license for large US toy companies such as Hasbro. Very soon, Airfix extended its activities beyond toys into games and arts and crafts and in short time famous names. Indeed so successful was Airfix at diversifying that by the 1970s the company had grown to such an extent that it had acquired other famous toy brands including Dinky Toys, Tri-ang, Meccano, and Romper Room. With its subsidiary Crayonne Airfix even harnessed the design talents of the then Terence Conranne in attempt to elevate plastic products to the rarified atmosphere of designer chic. So there's a lot more to Airfix than many might think and this book is the first attempt to document the myriad successful lines, outside of plastic kits, which contributed to the company's dramatic growth before a combination of factors forced it into brief liquidation in 1981. Written by someone with a lifetime's fascination for Airfix and who has written other books about the better-known construction kit side of the business, The Other Airfix is a nostalgic trip down memory lane.
Product Identifiers
Publisher
Pen & Sword Books The Limited
ISBN-10
184884851x
ISBN-13
9781848848511
eBay Product ID (ePID)
22038780712
Product Key Features
Book Title
Other Side of Airfix : Sixty Years of Toys, Games and Crafts
Format
Hardcover
Language
English
Topic
Military / General, Models, Military / Aviation, Corporate & Business History
Publication Year
2013
Genre
Business & Economics, History, Crafts & Hobbies
Number of Pages
178 Pages
Dimensions
Item Length
9.5in
Item Width
6.8in
Additional Product Features
Lc Classification Number
Tt154
Copyright Date
2013
Target Audience
Trade
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:165346275046
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Item location:
Gettysburg, Pennsylvania, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.99 (approx S$ 6.74) | United States | Economy Postage (USPS Media MailTM) | Estimated between Mon, 3 Jun and Wed, 5 Jun to 43230 |
| Handling time |
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| Will usually post within 3 business days of receiving cleared payment. |
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| 30 days after the buyer receives it | Money Back |
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