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ART OF BRANDING, Kreutz & Cantz Career Of Pablo Picasso - Excellent Condition
US $15.99
ApproximatelyS$ 20.53
or Best Offer
Condition:
“Very very minor wear”
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Shipping:
US $5.22 (approx S$ 6.70) USPS Media MailTM.
Located in: Taylor, Michigan, United States
Delivery:
Estimated between Mon, 18 Aug and Mon, 25 Aug to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:163284711533
Item specifics
- Condition
- Like New
- Seller Notes
- “Very very minor wear”
- ISBN
- 9783775791571
About this product
Product Identifiers
Publisher
Hatje Cantz Verlag Gmbh & Co KG
ISBN-10
3775791574
ISBN-13
9783775791571
eBay Product ID (ePID)
30207220
Product Key Features
Book Title
Art of Branding
Number of Pages
48 Pages
Language
English
Publication Year
2004
Topic
Consumer Guides, Individual Artists / General, Industrial, Graphic Arts / Advertising
Illustrator
Yes
Genre
Design, Art, Reference
Format
Trade Paperback
Dimensions
Item Weight
5.6 Oz
Item Length
9.5 in
Item Width
7.2 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Grade From
College Freshman
Number of Volumes
1 vol.
Grade To
UP
Dewey Decimal
658.8/27
Synopsis
As advertising genius Bernd Kreutz tells us, when Picasso first launched his marketing campaign to establish himself as a brand, "marketing" as we know it did not exist. Yet he recognized its potentials, and, by systematically exploiting his own talents, made a billionaire out of a poor painter--and made himself immortal. The Art of Branding traces the proto-typical career of Pablo Picasso as an exemplary illustration of the art of branding, the phenomena that has engaged the minds of corporate management more than any other. Marketing literature is full of theories and recommendations on such topics as brand potential, brand management, brand value, and brand mythology. Yet few publications address the crucial question of how brands are made. In marketing as in art, the art is not in talking about it but in making it. Picasso shows us how it can be done.
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Seller feedback (1,531)
- 0***0 (280)- Feedback left by buyer.Past monthVerified purchaseRad item at a rad price!! Pristine condition!! Safe packaging and shipping
- l***2 (2673)- Feedback left by buyer.Past 6 monthsVerified purchaseExc. transaction. Book as described. Packaged like fort knox (thank you!). Shipped quickly. Looking forward to reading it.
- t***e (819)- Feedback left by buyer.Past 6 monthsVerified purchaseItem received, as described, REALLY well packed, after a long journey from the USA to England. No problems here - tracking info was provided so I could see the parcel's journey. All good 👍👍Ten Seconds Over Tokyo Cassette GL 01-1989 Rare (#165517539381)
Popular categories from this store
Seller feedback (1,531)
- 0***0 (280)- Feedback left by buyer.Past monthVerified purchaseRad item at a rad price!! Pristine condition!! Safe packaging and shipping
- l***2 (2673)- Feedback left by buyer.Past 6 monthsVerified purchaseExc. transaction. Book as described. Packaged like fort knox (thank you!). Shipped quickly. Looking forward to reading it.
- t***e (819)- Feedback left by buyer.Past 6 monthsVerified purchaseItem received, as described, REALLY well packed, after a long journey from the USA to England. No problems here - tracking info was provided so I could see the parcel's journey. All good 👍👍Ten Seconds Over Tokyo Cassette GL 01-1989 Rare (#165517539381)