BCOM 11e by Carol Lehman Original US Edition

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN
9780357901243
Country of Origin
United States
Category

About this product

Product Identifiers

Publisher
Cengage Learning
ISBN-10
035790124X
ISBN-13
9780357901243
eBay Product ID (ePID)
8057244843

Product Key Features

Number of Pages
368 Pages
Publication Name
Bcom
Language
English
Subject
Business Communication / General, Economics / General
Publication Year
2023
Type
Textbook
Subject Area
Business & Economics
Author
Debbie Dufrene, Robyn Walker, Carol Lehman
Format
Trade Paperback

Dimensions

Item Height
10.8 in
Item Weight
24.1 Oz
Item Length
0.7 in
Item Width
8.4 in

Additional Product Features

Edition Number
11
Intended Audience
College Audience
Dewey Edition
23
Dewey Decimal
658.45
Table Of Content
1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal and Group Communication. 3. Planning and Decision Making. 4. Preparing Written Messages. 5. Communicating Electronically. 6. Delivering Good- and Neutral-News Messages. 7. Delivering Bad-News Messages. 8. Delivering Persuasive Messages. 9. Understanding the Report Process and Research Methods. 10. Managing Data and Using Graphics. 11. Organizing and Preparing Reports and Proposals. 12. Designing and Delivering Business Presentations. 13. Preparing Resumes and Application Messages. 14. Interviewing for a Job and Preparing Employment Messages. Grammar and Usage Appendix.
Synopsis
Master business communication skills in the way that's best for you with Lehman/DuFrene/Walker's BCOM, 11E. This inviting, easy-reference text with MindTap online learning activities helps you master today's critical business communication concepts and skills. Visually driven, interesting chapters present the latest developments in business communication. With MindTap, you can read or listen to the book and study with the aid of flashcards and practice quizzes. When it's time to review, you can easily gather everything you've flagged or noted into a study guide that you organize. You can even track your scores so you know where to focus your efforts and stay motivated in reaching your learning and business communication goals.
LC Classification Number
HD30.3

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