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Digital Experience Company : Winning in the Digital Economy with Experience...
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Condition:
“In Excellent Condition! Looks Brand New!!”
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A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: Raleigh, North Carolina, United States
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eBay item number:157169922162
Item specifics
- Condition
- Like New
- Seller Notes
- “In Excellent Condition! Looks Brand New!!”
- Signed
- No
- Personalized
- No
- Original Language
- English
- Intended Audience
- Adults
- Vintage
- No
- ISBN
- 9781946633996
About this product
Product Identifiers
Publisher
Forbes Books
ISBN-10
1946633992
ISBN-13
9781946633996
eBay Product ID (ePID)
4057254450
Product Key Features
Book Title
Digital Experience Company : Winning in the Digital Economy with Experience Insights
Number of Pages
176 Pages
Language
English
Publication Year
2022
Topic
Consumer Behavior, Entrepreneurship, E-Commerce / Internet Marketing, Commerce
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Length
9.1 in
Item Width
5.9 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-922055
Reviews
"In the SaaS (software as a service) digital economy we live in, if the end user doesn't have a great experience, they will inevitably churn. It's therefore imperative that, in order to be successful in the digital marketplace, companies invest in delivering a great product experience to drive retention and growth. Alfonso understands what it takes to make great digital product experiences happen." --Nick Mehta, CEO, Gainsight, "The world has gone remote, and very often the only way to interact with customers is through a digital channel. Alfonso's book focuses on a topic many leaders have still not fully grasped today: to stay competitive in the digital economy you need to deliver a great digital experience and focus on the customer. The book helps you understand why it's so important to focus on product design, customer happiness, and user research. I highly recommend this book to anyone looking to upgrade their digital footprint." --Eric Yuan, CEO and founder, Zoom, "At a time when companies obsess over big data and agile delivery, Alfonso de la Nuez delivers a critical message: how to interweave complementary insights about the digital experience of the customer into modern business practices at scale." --Christian Rohrer, PhD, senior director of design, McAfee, "All companies are software driven (at least partly), many customer interactions are digital, and brand is experience. Any of these three is enough to care about user experience, but the combo means that UX is destiny. This book explains all this. More importantly, it explains what to do about it. Read and prosper--or ignore and die." --Jakob Nielsen, PhD, user advocate and principal, Nielsen Norman Group, "The world has gone remote, and very often the only way to interact with customers is through a digital channel. Alfonso's book focuses on a topic many leaders have still not fully grasped today: to stay competitive in the digital economy you need to deliver a great digital experience and focus on the customer. The book helps you understand why it's so important to focus on product design, customer happiness, and user research. I highly recommend this book to anyone looking to upgrade their digital footprint." --Eric Yuan, CEO and founder, Zoom "In the SaaS (software as a service) digital economy we live in, if the end user doesn't have a great experience, they will inevitably churn. It's therefore imperative that, in order to be successful in the digital marketplace, companies invest in delivering a great product experience to drive retention and growth. Alfonso understands what it takes to make great digital product experiences happen." --Nick Mehta, CEO, Gainsight "All companies are software driven (at least partly), many customer interactions are digital, and brand is experience. Any of these three is enough to care about user experience, but the combo means that UX is destiny. This book explains all this. More importantly, it explains what to do about it. Read and prosper--or ignore and die." --Jakob Nielsen, PhD, user advocate and principal, Nielsen Norman Group "At a time when companies obsess over big data and agile delivery, Alfonso de la Nuez delivers a critical message: how to interweave complementary insights about the digital experience of the customer into modern business practices at scale." --Christian Rohrer, PhD, senior director of design, McAfee
Dewey Edition
23
TitleLeading
The
Dewey Decimal
658.872
Table Of Content
Why I Had to Write This Book Why Every Company Is a Digital Experience Company Being Digital Means Being Mega Customer Centric and Data Driven The Business Case for Great UX and CX The Path to Great UI and UX Great UX + Great CX = Business Success The Best of Times, the Worst of Times Digital Disruption Great UX as the Main Competitive Advantage Easy Is Hard Designing the Digital Experience That You Need What End Users Really Care About So Much Data! Why User Research Data Is Worth So Much Why Companies Resist UX Research--and Why They Shouldn't Test It, Get It Right: The Importance of User Experience Research The Focus of UX Research and Usability Testing The Competitive Landscape The Importance of Research Ops Sourcing Participants for Your Research Composing Customer Panels Research Goals and Sample Sizes Tips for Composing Customer Panels Measuring the Benefits and ROI of Delivering Exceptional Digital Experiences Making Data Manageable across the Entire Business The Value of Experience Insights Management (XIM) EPILOGUE Staying Ahead of the Competition to Realize Your Dream
Synopsis
Amazon Best Seller in User Experience & Usability, Information Technology, and Online Advertising Think yours is not a digital experience company? Think again. Today, consumers encounter all companies digitally, one way or another--from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how potential customers experience your company and/or your products online--via their phones, pads, and computers--will determine if they want to do business, or continue to do business, with you. It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them. It's the key to success in the digital age.
LC Classification Number
HF5548.32
Item description from the seller
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