Webmastering for Dummies by Daniel A. Tauber and Brenda Kienan (2000, Paperback)

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Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“good, has a small cease on cover”
Country of Origin
United States
Book Title
Business Development for Dummies
Special Attributes
Illustrated
Educational Level
Professional
Topic
United States
ISBN
9780764507779
Category

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
076450777X
ISBN-13
9780764507779
eBay Product ID (ePID)
12038658006

Product Key Features

Number of Pages
432 Pages
Language
English
Publication Name
Webmastering for Dummies
Subject
Web / Design
Publication Year
2000
Features
Revised
Type
Textbook
Author
Daniel A. Tauber, Brenda Kienan
Subject Area
Computers
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
26 Oz
Item Length
9.2 in
Item Width
7.4 in

Additional Product Features

Edition Number
2
Intended Audience
Trade
LCCN
00-108202
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
005.2/76
Table Of Content
Introduction. Part I: Who You Are and Where You Start. Chapter 1: What Webmasters Really, Really Do. Chapter 2: Your Site's Goals Define Everything Else. Chapter 3: Creating Content of Consequence. Chapter 4: Building Community for Fun and Profit. Chapter 5: E-Commerce in All Its Forms. Chapter 6: Budgeting Tips and Tactics. Chapter 7: Legal Bugaboos for the Lay Webmaster. Part II: Building: Organize, Implement, Deploy, Launch. Chapter 8: Creating Your Site's Framework. Chapter 9: HTML, Beyond HTML, and Son of HTML. Chapter 10: Jobbing Out to a Web Shop or Developer. Chapter 11: Under the Hoods of a Few Good Servers. Chapter 12: Dealing with ISPs and Hosting Companies. Chapter 13: Databases for the Masses. Chapter 14: Transaction Systems Made Easy. Part III: Winning: Promote Your Site and Assess Its Success. Chapter 15: Marketing and Promoting Your Web Site. Chapter 16: Getting in Good with Search Engines. Chapter 17: Measuring and Monitoring Success. Part IV: Working: Get Credentials, Get Hired, Hire Others. Chapter 18: Hiring and Getting Hired. Chapter 19: What to Ask Before You Take That Start-Up Job. Part V: The Part of Tens. Chapter 20: Ten Techniques for Hyper-Effective Project Management. Chapter 21: Ten Tip-Offs That It's Time to Redesign. Chapter 22: Ten Pointers Toward Content Management Mastery. Index. Book Registration Information.
Edition Description
Revised edition
Synopsis
Internet professionals pushing their businesses to the Web and dot.com entrepreneurs alike are grabbing this book to take advantage of the author's easy-to-understand tips and strategies for producing and maintaining a winning professional Web site. Webmastering For Dummies, 2nd Edition updates the content from the first edition to track changes in the technology over the past three years, and to give you insight into how best to use new developments on the Web -- like new scripting languages, new design tools, and Web Branding on online communities. This edition also features expanded coverage on tapping the potential of graphics on your Web site, and the best way to use those graphics to your advantage., The fun and easy way(TM) to pick up professional Web knowhow Updated with the latest ecommerce strategies! Build, manage, and promote a professional Web site Build and manage a site that pulls in visitors and dollars! Whether you're launching a new site from scratch or trying to breathe new life into an established Web address, a Webmaster's job is never easy. Relax! With this friendly guide, now updated, you'll get up to speed fast on all the fundamentals, from new trends in ecommerce to the latest hightech tools. Discover how to: ∗ Attract visitors with content, community, and commerce ∗ Implement a b2c or b2b ecommerce plan ∗ Capitalize on XML, broadband, and wireless ∗ Create effective marketing campaigns ∗ Defend your intellectual property THE DUMMIES WAY(TM) ∗ Explanations in plain English ∗ "Get in, get out" information ∗ Icons and other navigational aids ∗ Tearout cheat sheet ∗ Top ten lists ∗ A dash of humor and fun Get Smart! www.dummies.com ∗ Register to win cool prizes ∗ Browse exclusive articles and excerpts ∗ Get a free Dummies Daily email newsletter ∗ Chat with authors and preview other books ∗ Talk to us, ask questions, get answers, Internet professionals pushing their businesses to the Web and dot. com entrepreneurs alike are grabbing this book to take advantage of the author's easy-to-understand tips and strategies for producing and maintaining a winning professional Web site.
LC Classification Number
TK5105.888.T38 2001

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