Search Engine Visibility by Shari Thurow (2002, Paperback)

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Last updated on Sep 19, 2025 22:26:42 SGTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Good condition”
Topic
United States
Country/Region of Manufacture
United States
Educational Level
Professional
Features
Illustrated
ISBN
9780735712560
Category

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0735712565
ISBN-13
9780735712560
eBay Product ID (ePID)
2294471

Product Key Features

Number of Pages
320 Pages
Publication Name
Search Engine Visibility
Language
English
Publication Year
2002
Subject
Internet / General, Web / Search Engines
Type
Textbook
Subject Area
Computers
Author
Shari Thurow
Series
Voices That Matter Ser.
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
17.7 Oz
Item Length
9 in
Item Width
7 in

Additional Product Features

Intended Audience
Trade
LCCN
2001-098262
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
005.7/2
Table Of Content
Foreword. Introduction. How This Book Is Organized. Companion Web Site. 1. Before You Build. Introduction. Why Search Engine Visibility Is Important. Understanding the Search Services. Web Design Rules. Conclusion. 2. How to Build Better Web Pages. Introduction. Text Component. Keyword Placement. Link Component. Navigation Schemes. Popularity Component. Compromising Between Marketing and Design. Conclusion. 3. Page Design Workarounds. Introduction. Bells and Whistles That Can Hurt More Than Help. JavaScript and Search Engine Visibility. Cascading Style Sheets (CSS). Frames and Search Engine Visibility. Flash Sites and Search Engine Visibility. Dynamic Web Pages. Server-Side Includes (SSI). Optimizing PDF Documents. Conclusion. 4. After Your Site Is Built. Introduction. Directory Submission. Search Engine Submission. Monitoring Your Site Statistics. How to Resubmit a Site. Site Maintenance. Conclusion. 5. Best Practices: The Dos and Donts of Search Engine Marketing. Introduction. What Exactly Is Spam'. Types of Spam. Deconstructing Common Misconceptions. Conclusion. Resources. Introduction. Web Sites. Books. Glossary. Speed Up Your Site Appendix Excerpt. Index.
Synopsis
Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. "Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies.com conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch.com "The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive.com, home of I-Search discussion list; Moderator, bCentral Daily Digest, Search Engine Visibility is not about obtaining top positions in search results. It is about designing, writing, and creating a web site for your site's visitors. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.
LC Classification Number
TK5105.888

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