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The Business of Sport: A Sociological, Economical, and Historical Analysis of Sp

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eBay item number:156957953989
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN-13
9781516534210
Book Title
The Business of Sport
ISBN
9781516534210

About this product

Product Information

The Business of Sport: A Sociological, Economical, and Historical Analysis of Sports through the Ages provides students with a comprehensive overview of sports from ancient to contemporary times, chronicling how sports evolved into a multibillion-dollar industry. The book also demonstrates how modern sports, markets, and culture are intrinsically intertwined and constantly influence each other. The book is divided into two units. Unit I begins with a chronological discussion of the evolution of sports from religious and martial purposes to a rationally driven industry. It then examines the unique interplay between politics and sports, and religion and sports. Unit II focuses on the business aspects of sports with chapters dedicated to the youth sports industry and its role in a culture of consumerism, the college sports industry as a financial resource for colleges and universities, and the sport media industry with regard to mass media systems, athlete representation, and more. Additional topics addresses include the global economics of sports and the Olympics. Thoroughly engaging and unique in critical perspective, The Business of Sport is an ideal resource for courses in sports management, sociology, cultural studies, marketing, and psychology.

Product Identifiers

Publisher
Cognella, Inc
ISBN-13
9781516534210
eBay Product ID (ePID)
27046459891

Product Key Features

Publication Year
2019
Subject
Sociology
Number of Pages
430 Pages
Language
English
Publication Name
The Business of Sport: A Sociological, Economical, and Historical Analysis of Sports through the Ages
Type
Textbook
Author
Adrian J. Tan
Format
Paperback

Dimensions

Item Height
229 mm
Item Width
152 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Adrian J. Tan

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Seller business information

VAT number: AU 82107909133, GB 293967539
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