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Introduction to Strategic Public Relations: Digital, Global, and Socially Respon
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Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9781506358031
About this product
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1506358039
ISBN-13
9781506358031
eBay Product ID (ePID)
239576289
Product Key Features
Number of Pages
496 Pages
Publication Name
Introduction to Strategic Public Relations : Digital, Global, and Socially Responsible Communication
Language
English
Subject
Communication Studies, Public Relations
Publication Year
2018
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
30.3 Oz
Item Length
10 in
Item Width
8 in
Additional Product Features
Intended Audience
College Audience
LCCN
2017-039375
Reviews
This book provides students and educators alike with an excellent foundation for modern public relations. Of particular interest is the books excellent and comprehensive discussion of the century-old history of the field. This book delves deep and broad, offering students a unique perspective of how we got to where we are today, why we practice the way we do and how media technologies have so profoundly impacted the evolution of the profession. The influence of corporate communications pioneers we dont hear much about provides a much-needed understanding of the differences between agency and client work. This text is highly recommended for student who is serious about a career in this field., The first thing I look at in a new text is the bibliography. A text that has nothing to say about theory and research does not get a second look. Page does an excellent job here of blending theory and practice., This is a good textbook jam-packed with recent information about public relations in multiple arenas -- including corporate, non-profit, governmental, political, international, sports, tourism, and more. The up-to-date chapter on digital media relations is a plus as are chapters on ethics, law, history, research, and theory., This incredibly thorough introduction to strategic public relations traces PR from its early days and provides insights to success in a career in its exciting future. With a solid foundation in ethics, careful attention to the core values of building authentic stakeholder relationships, and an informed eye on the evolving strategic digital future, readers will find this to be a comprehensive and indispensable guide., Introduction to Strategic Public Relations: Communicating for a Socially Responsible World is an excellent resource for public relations students and instructors. Students will love the timely scenarios, global case studies, and easy to follow explanations of public relations practices across the world. Instructors will appreciate the comprehensive and engaging exercises that provide real world examples. A much needed text for the modern PR professional., This new text book provides a welcome blend of theory and practical knowledge that both students and professors of strategic communication will find adds real value. Page and Parnell bring the right formula at just the right time., Public Relations is much more than just communication. Page and Parnell show that a broader strategic view can not only drive business results, it can change the world., The art and science of effective and responsible communications in todays chaotic, fragmented and increasingly broad media landscape is comprehensively addressed by Dr. Page and Professor Parnell in this ground-breaking work. Both educators and students alike will benefit from its seamless integration of academic theory and experiential lessons., Using case studies at the beginning of each chapter is an excellent way to connect with students and to provide a focus for discussion of the key concepts. The focus on theory throughout the text is also refreshing., The emphasis on social media history, evaluation, social network theory, and strategy is a great way to give students a broad understanding of how social media contribute to relationship building., This text details a contemporary way to practice strategic public relations across multiple public relations sectors. It offers a 'real world' approach to public relations practice stepped in research, theory, and measurement.
Dewey Edition
23
Dewey Decimal
659.2
Synopsis
Winner of the 2019 Textbook & Academic Authors Association's The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today's fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges--such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G's "Like a Girl" campaign--and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to "solve" the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases--such as Universals' #NoFoodWasted, Nespresso in South Sudan, and Merck's collaboration with AIDS activists--to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR., This practical introductory text presents the comprehensive field of public relations as it is today and as it will be tomorrow, exploring how public relations can play an active role in the betterment of society., Winner of the 2019 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA)Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communicationprepares students for success in today's fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that students must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. A Complete Teaching & Learning Package which includes: SAGE Premium Video SAGE Premium Video tools and resources boost comprehension and bolster analysis. Interative eBook Includes access to SAGE Premium Video, multimedia tools, and much more! SAGE Coursepacks FREE! Easily import our quality instructor and student resource content into your school's learning management system (LMS) and save time. SAGE Edge FREE online resources for students that make learning easier.
LC Classification Number
HM1221.P34 2018
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