How to Be a Spin Doctor - Paul Richards
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Jun 16, 21:41Jun 16, 21:41
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How to Be a Spin Doctor - Paul Richards
GBP 3.71
ApproximatelyS$ 6.49
Condition:
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Shipping:
GBP 5.00 (approx S$ 8.75) Economy Int'l Postage.
Located in: Rossendale, United Kingdom
Delivery:
Estimated between Thu, 10 Jul and Fri, 25 Jul to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
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eBay item number:156839595655
Item specifics
- Condition
- Genre
- Politics & government
- ISBN
- 9781849549981
About this product
Product Information
Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world.Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as:* snagging positive media coverage* creating eye-catching news releases and photo opportunities* avoiding the endless traps set by journalistsPaul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.
Product Identifiers
Publisher
Biteback Publishing
ISBN-13
9781849549981
eBay Product ID (ePID)
223091247
Product Key Features
Book Title
How to Be a Spin Doctor
Format
Paperback
Language
English
Topic
Government
Publication Year
2016
Type
Textbook
Number of Pages
256 Pages
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 901578627
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- v***y (1503)- Feedback left by buyer.Past monthVerified purchaseThank you for the quick delivery, looking forward to reading this, all the best.
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- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- v***y (1503)- Feedback left by buyer.Past monthVerified purchaseThank you for the quick delivery, looking forward to reading this, all the best.
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time