Basics of Media Writing : A Strategic Approach by Scott A. Kuehn and James Andre
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Sep 10, 03:18Sep 10, 03:18
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Basics of Media Writing : A Strategic Approach by Scott A. Kuehn and James Andre
US $24.99
ApproximatelyS$ 32.33
Condition:
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A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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US $5.22 (approx S$ 6.75) USPS Media MailTM.
Located in: San Gabriel, California, United States
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eBay item number:156812674804
Item specifics
- Condition
- ISBN
- 9781506308104
About this product
Product Identifiers
Publisher
CQ Press
ISBN-10
1506308104
ISBN-13
9781506308104
eBay Product ID (ePID)
234500741
Product Key Features
Number of Pages
568 Pages
Language
English
Publication Name
Basics of Media Writing : a Strategic Approach
Subject
Communication Studies, Media Studies
Publication Year
2017
Features
Revised
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
30.1 Oz
Item Length
9.2 in
Item Width
7.5 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2016-023278
Reviews
I really love the layout and design of the text... I have found a lot of the content is what I currently use in Writing for Media, but have to seek out and find on my own... I think the opening chapter sets the tone. I found it to be warm, positive and encouraging. I love the approach of this textbook and would find it a valuable resource not only for the students, but for me as an instructor., "I really love the layout and design of the text... I have found a lot of the content is what I currently use in Writing for Media, but have to seek out and find on my own... I think the opening chapter sets the tone. I found it to be warm, positive and encouraging. I love the approach of this textbook and would find it a valuable resource not only for the students, but for me as an instructor." -- William Adams
Dewey Edition
23
TitleLeading
The
Illustrated
Yes
Dewey Decimal
808.066302
Edition Description
Revised edition
Synopsis
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format., This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising and other forms of strategic communication. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation and the message before starting a new persuasive piece, and the FAJA four-point model asks students a series questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task for any format., With two comprehensive writing models, Scott A Kuehn and Andrew Lingwall help readers to develop the essential writing skills and professional habits needed to succeed in 21st-century media careers.
LC Classification Number
P96.A86K84 2018
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