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Experience Economy : Work Is Theater Every Business a Stage BY B. Joseph Pine II
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Condition:
“The Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine II (Author), ”... Read moreabout condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Shipping:
US $6.57 (approx S$ 8.43) USPS Media MailTM.
Located in: Luxemburg, Wisconsin, United States
Delivery:
Estimated between Wed, 20 Aug and Mon, 25 Aug to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
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Read item description or contact seller for details. See all detailsSee all details on coverage
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eBay item number:156655961631
Item specifics
- Condition
- Good
- Seller Notes
- Signed
- No
- Ex Libris
- No
- Book Series
- The Experience Economy: Work Is Theater & Every Business a Stage
- Narrative Type
- Nonfiction
- Original Language
- English
- Inscribed
- No
- Intended Audience
- Young Adults, Adults
- Vintage
- Yes
- Personalize
- No
- Type
- The Experience Economy: Work Is Theater & Every Business a Stage
- Personalized
- No
- Features
- Dust Jacket, Illustrated
- Country/Region of Manufacture
- United States
- ISBN
- 9780875848198
About this product
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
0875848192
ISBN-13
9780875848198
eBay Product ID (ePID)
900771
Product Key Features
Book Title
Experience Economy : Work Is Theater and Every Business a Stage
Number of Pages
272 Pages
Language
English
Topic
Industries / General, Customer Relations, Development / Business Development, Production & Operations Management
Publication Year
1999
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
20 oz
Item Length
9.5 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
LCCN
98-033202
TitleLeading
The
Synopsis
Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations., Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations., This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
LC Classification Number
HF5415.15.P56 1999
Item description from the seller
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