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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage by
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Located in: Melbourne, Australia
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Estimated between Wed, 5 Jun and Mon, 17 Jun to 43230
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eBay item number:156203922089
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN-13
- 9781591399278
- Book Title
- Juicing the Orange
- ISBN
- 9781591399278
- Publication Year
- 2006
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage
- Item Height
- 243mm
- Publisher
- Harvard Business Review Press
- Item Width
- 165mm
- Subject
- Marketing
- Item Weight
- 544g
- Number of Pages
- 228 Pages
About this product
Product Information
Too many companies think creativity means throwing money into marketing efforts and giving lip service to out of the box thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize-but they inadvertently stifle it or channel it in ineffective ways. Juicing the Orange outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that creativity into campaigns that deliver measurable results. Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution. Behind-the-scenes stories of successful and failed campaigns for companies in diverse industries reveal the core secrets of training for creativity: develop a proprietary brand emotion, offer big ideas without a big budget, and get customers to seek out your message. Illustrating the link between creativity and profits, Juicing the Orange helps industry players measure their success at the cash register.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-13
9781591399278
eBay Product ID (ePID)
96862657
Product Key Features
Publication Name
Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2006
Type
Textbook
Number of Pages
228 Pages
Dimensions
Item Height
243mm
Item Width
165mm
Item Weight
544g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- AU 82107909133
- GB 293967539
Seller assumes all responsibility for this listing.
eBay item number:156203922089
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| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free postage | Free | United States | International Standard : tracked-no signature (7 to 15 business days) | Estimated between Wed, 5 Jun and Mon, 17 Jun to 43230 |
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| Will usually post within 10 business days of receiving cleared payment. |
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Sales Tax for an item #156203922089
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| 30 days after the buyer receives it |
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It kept playing up even though I cleaned heads on the dvd player