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Global political marketing (Routledge Research in Political Communication)

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Very Good

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GBP 23.00

ApproximatelyS$ 39.59

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Located in: Rossendale, United Kingdom

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Estimated between Fri, 7 Jun and Wed, 26 Jun to 43230

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eBay item number:156186646690

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Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

Book Title: Global political marketing (Routledge Research in Political Commu

Genre: Social and political philosophy

ISBN: 9780415427227

Publication Year: 2009

Type: Textbook

Format: Hardcover

Language: English

Publication Name: Global Political Marketing

Item Height: 234mm

Author: Jesper Stromback, Jennifer Lees-Marshment, Chris Rudd

Publisher: Taylor & Francis LTD

Item Width: 156mm

Subject: Politics, Marketing

Item Weight: 612g

Number of Pages: 302 Pages

About this product

Product Information

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members' input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.

Product Identifiers

Publisher

Taylor & Francis LTD

ISBN-13

9780415427227

eBay Product ID (ePID)

86702839

Product Key Features

Author

Jesper Stromback, Jennifer Lees-Marshment, Chris Rudd

Publication Name

Global Political Marketing

Format

Hardcover

Language

English

Subject

Politics, Marketing

Publication Year

2009

Type

Textbook

Number of Pages

302 Pages

Dimensions

Item Height

234mm

Item Width

156mm

Item Weight

612g

Additional Product Features

Series Title

Routledge Research in Political Communication

Editor

Jesper Stromback, Chris Rudd, Jennifer Lees-Marshment

Country/Region of Manufacture

United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:

GB 901578627

Seller assumes all responsibility for this listing.

eBay item number:156186646690

Last updated on Jun 04, 2024 19:31:31 SGTView all revisionsView all revisions

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GBP 12.40 (approx S$ 21.34)	United States	Standard Postage (Standard Int'l Postage)	Estimated between Fri, 7 Jun and Wed, 26 Jun to 43230 Seller ships within 1 day after receiving cleared payment.

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