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Marketing Research Kit For Dummies
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Located in: Rossendale, United Kingdom
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eBay item number:156149380929
Item specifics
- Condition
- Good
- Seller Notes
- “A tan to the pages”
- Book Title
- Marketing Research Kit For Dummies
- Genre
- BUSINESS & ECONOMICS
- ISBN
- 9780470520680
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Research Kit for Dummies
- Item Height
- 231mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 189mm
- Subject
- Marketing
- Item Weight
- 746g
- Number of Pages
- 416 Pages
About this product
Product Information
The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470520680
eBay Product ID (ePID)
92487466
Product Key Features
Publication Name
Marketing Research Kit for Dummies
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
416 Pages
Dimensions
Item Height
231mm
Item Width
189mm
Item Weight
746g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 901578627
Seller assumes all responsibility for this listing.
eBay item number:156149380929
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