This listing sold on Wed, 27 Aug at 2:02 AM.
Reaching Audiences by Katherine McAdams and Jan Yopp (2014, Trade Paperback)
Sold
Reaching Audiences by Katherine McAdams and Jan Yopp (2014, Trade Paperback)
US $27.50US $27.50
Aug 28, 02:02Aug 28, 02:02
Sell one like this
Seller's other items

Reaching Audiences by Katherine McAdams and Jan Yopp (2014, Trade Paperback)

hwc-online
(35)
Seller's other items
Contact seller
US $27.50
ApproximatelyS$ 35.52
or Best Offer
Condition:
Good
Sell one like this
Seller's other items
    Pickup:
    Free local pickup from Middletown, Connecticut, United States.
    Shipping:
    US $4.47 (approx S$ 5.77) USPS Media MailTM.
    Located in: Middletown, Connecticut, United States
    Delivery:
    Estimated between Thu, 2 Oct and Mon, 6 Oct to 94104
    Delivery time is estimated using our proprietary method which is based on the buyer's proximity to the item location, the shipping service selected, the seller's shipping history, and other factors. Delivery times may vary, especially during peak periods.
    Returns:
    30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
    Coverage:
    Read item description or contact seller for details. See all detailsSee all details on coverage
    (Not eligible for eBay purchase protection programmes)
    Seller assumes all responsibility for this listing.
    eBay item number:156002140488

    Item specifics

    Condition
    Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
    ISBN
    9780205874378
    Category

    About this product

    Product Identifiers

    Publisher
    Pearson Education
    ISBN-10
    0205874371
    ISBN-13
    9780205874378
    eBay Product ID (ePID)
    177785818

    Product Key Features

    Number of Pages
    336 Pages
    Publication Name
    Reaching Audiences
    Language
    English
    Subject
    Media Studies, Journalism
    Publication Year
    2014
    Type
    Textbook
    Author
    Katherine Mcadams, Jan Yopp
    Subject Area
    Language Arts & Disciplines, Social Science
    Format
    Trade Paperback

    Dimensions

    Item Height
    0.9 in
    Item Weight
    17.6 Oz
    Item Length
    8.8 in
    Item Width
    5.9 in

    Additional Product Features

    Edition Number
    6
    Intended Audience
    College Audience
    Dewey Edition
    23
    Dewey Decimal
    808.066302
    Table Of Content
    In this Section: Brief Table of Contents Full Table of Contents 1) Brief Table of Contents Part One: The Components of Good Writing Chapter 1: Understanding Today''s Audiences Chapter 2: Tools for Writers: Spelling, Grammar, and Math Chapter 3: Editing for Audiences Chapter 4: Guidelines for Good Writing Part Two: Constructing the Message Chapter 5: Getting to the Point Chapter 6: Beyond the Lead: Writing the Message Chapter 7: Specific Story Formats Chapter 8: Writing for Digital Delivery Part Three: Gathering Information Chapter 9: Research and Observation Chapter 10: Interviewing, Quotes, and Attribution Chapter 11: Recognizing Bias and Stereotypes Chapter 12: Legal and Ethical Issues Part Four: Other Media Chapter 13: Broadcast Media Chapter 14: Strategic Communication 2) Full Table of Contents Part One: The Components of Good Writing Chapter 1: Understanding Today''s Audiences Reaching Audiences Knowing Audiences The Writing Process Explained On Your Own Exercises References Chapter 2: Tools for Writers: Spelling, Grammar, and Math Spelling in the Computer Age Grammar to the Rescue Grammar Problems Up Close Math for Writers References Chapter 3: Editing for Audiences Watching Style Editing Responsibilities Editing for Online and Other Platforms Putting the Editing Rules into Practice Exercises References Chapter 4: Guidelines for Good Writing Watchwords of Writing Keys to Good Writing Words Sentences Paragraphs-Short Paragraphs The Way to Clearer Writing Enough Guidelines! Exercises References Part Two: Constructing the Message Chapter 5: Getting to the Point What''s the Point? In the Beginning Comes the Lead News Elements News Values General Rules for Leads Summary Leads Other Lead Formats Writing Leads for Digital Media Choosing a Lead Type and Elements Exercises Chapter 6: Beyond the Lead: Writing the Message The Inverted Pyramid Organizing a Story News Peg and Nut Graph Other Organizational Styles Unifying Writing Moving Forward Exercises References Chapter 7: Specific Story Formats News versus Feature Putting It Together Obituaries Speech Stories Exercises References Chapter 8: Writing for Digital Delivery The World Goes Online Online News and Information Blogging Social Media What''s Next with Online Content Exercises References Part Three: Gathering Information Chapter 9: Research and Observation Getting Started Government Sources Online Research Observation Exercises References Chapter 10: Interviewing, Quotes, and Attribution Interviewing as a Challenge Research before Interviewing Getting the Interview Writing the Questions Conducting an Interview Selecting and Using Quotes More on Attribution Exercises References Chapter 11: Recognizing Bias and Stereotypes The Bias Habit Considering Specific Groups Overcoming Bias in Writing Exercises References Chapter 12: Legal and Ethical Issues Libel Privacy Copyright and Plagiarism Keeping Up with Digital Ethics in Gathering Information Exercises References Part Four: Other Media Chapter 13: Broadcast Media The Medium Changes the Style Print versus Broadcast Copy Leads and Structure Writing Guidelines Broadcast Formats Effects of Technology Exercises References Chapter 14: Strategic Communication The Importance of Good Writing Public Relations in Practice How Media Reach Publics Advertising''s Role in Strategic Communication Advertising and Today''s Audiences Strategic Communication in a digital environment Exercises References
    Synopsis
    A brief yet thorough guide to correct, clear writing for the media This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today's ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your etext, including Coursesmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand the basics of good writing Edit and evaluate their own writing Gather information through research and interviewing Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133829944 / ValuePack ISBN-13: 9780133829945, A brief yet thorough guide to correct, clear writing for the media The sixth edition of Reaching Audiences stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today's ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication. This text is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand the basics of good writing Edit and evaluate their own writing Gather information through research and interviewing
    LC Classification Number
    P96.A86M38 2014

    Item description from the seller

    About this seller

    hwc-online

    100% positive feedback•75 items sold

    Joined Oct 2023
    Seller's other itemsContact

    Seller feedback (21)

    All ratings
    Positive
    Neutral
    Negative
    See all feedback