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Essentials of Marketing Analytics by Joseph F. Hair (International Edition)
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2 available / 1 sold
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Located in: malaysia, Malaysia
Delivery:
Estimated between Tue, 21 May and Mon, 10 Jun to 43230
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Seller information
- 88.9% positive feedback
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eBay item number:155992933789
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Type
- Textbook
- Product Type
- Textbook
- Field of Study
- Psychology
- Special Attributes
- International Edition
- Narrative Type
- Nonfiction
- Educational Level
- College
- Subject
- Psychology
- ISBN
- 9781264263608
- Publication Year
- 2021
- Format
- Hardcover
- Language
- English
- Book Title
- Essentials of Marketing Analytics
- Publisher
- Mcgraw-Hill Education
- Genre
- Business & Economics
- Topic
- Commerce, Marketing / Research
- Intended Audience
- Ages 2-3, Ages 9-12, Ages 4-8, Under 2 Years
- Number of Pages
- 480 Pages
About this product
Product Information
The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts of data to review, analyze and solve. Today's undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask , but also the tools available to help answer them . Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1264263600
ISBN-13
9781264263608
eBay Product ID (ePID)
27050087388
Product Key Features
Book Title
Essentials of Marketing Analytics
Format
Hardcover
Language
English
Topic
Commerce, Marketing / Research
Intended Audience
Ages 2-3, Ages 9-12, Ages 4-8, Under 2 Years
Publication Year
2021
Genre
Business & Economics
Number of Pages
480 Pages
Additional Product Features
Lc Classification Number
Hf5415.2.H265 2021
Grade from
College Freshman
Grade to
College Graduate Student
Table of Content
PART ONE: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENT Chapter 1: Introduction to Marketing Analytics Chapter 2: Data Management PART TWO: EXPLORING AND VISUALIZING DATA PATTERNS Chapter 3: Exploratory Data Analysis Using Cognitive Analytics Chapter 4: Data Visualization PART THREE: ANALYTICAL METHODS FOR SUPERVISED LEARNING Chapter 5: Regression Analysis Chapter 6: Neural Networks Chapter 7: Automated Machine Learning PART FOUR: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING Chapter 8: Cluster Analysis Chapter 9: Market Basket Analysis PART FIVE: EMERGING ANALYTICAL APPROACHES Chapter 10: Natural Language Processing - Text Mining and Sentiment Analysis Chapter 11: Social Network Analysis Chapter 12: Web Analytics
Copyright Date
2022
Target Audience
Juvenile Audience
Lccn
2020-054554
Dewey Decimal
658.83
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:155992933789
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Item location:
malaysia, Malaysia
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Asia, Australia, Brazil, Canada, Europe, Mexico, United States
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PO Box, APO/FPO, Alaska/Hawaii, Puerto Rico, Russian Federation, US Protectorates, Ukraine, Virgin Islands (U.S.)
| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free postage | Free | United States | Standard Postage (USPS Ground Advantage®) | Estimated between Tue, 21 May and Mon, 10 Jun to 43230 |
| US $18.00 (approx S$ 24.31) | US $18.00 (approx S$ 24.31) | United States | Expedited Postage (UPS 3 Day SelectSM) | Estimated between Thu, 9 May and Wed, 15 May to 43230 |
| Handling time |
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| Will usually ship within 1 business day of receiving cleared payment. |
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Return policy
| Return policy details |
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| The seller will not accept returns for this item. |
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