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Marketing Research Essentials [ McDaniel Jr., Carl ] Used - Very Good

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US $5.16

ApproximatelyS$ 6.96

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Located in: Logan, Utah, United States

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Estimated between Thu, 9 May and Mon, 13 May to 43230

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jensonbooksinc (120074)
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eBay item number:155950130874

Last updated on May 01, 2024 02:06:41 SGTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

ISBN: 9781118043172

Publication Year: 2013

Type: Textbook

Format: Trade Paperback

Language: English

Publication Name: Marketing Research Essentials

Item Height: 1.2in

Author: Kelley Main, Carl Mcdaniel Jr., Subramanian Sivaramakrishnan, Roger Gates

Item Length: 10.9in

Publisher: Wiley & Sons, Incorporated, John

Item Width: 8.5in

Item Weight: 40.1 Oz

Number of Pages: 560 Pages

About this product

Product Information

Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the latest trends and what works and what doesn't. This text offers real data by real people, who have conducted real research and made it really concise for students. Praised by student reviewers for its accessible approach, the second Canadian edition of Marketing Research Essentials is the only text that covers data analysis in both Excel and SPSS, offering readers a more relevant and applied approach to the subject.

Product Identifiers

Publisher

Wiley & Sons, Incorporated, John

ISBN-10

1118043170

ISBN-13

9781118043172

eBay Product ID (ePID)

22050080979

Product Key Features

Author

Kelley Main, Carl Mcdaniel Jr., Subramanian Sivaramakrishnan, Roger Gates

Publication Name

Marketing Research Essentials

Format

Trade Paperback

Language

English

Publication Year

2013

Type

Textbook

Number of Pages

560 Pages

Dimensions

Item Length

10.9in

Item Height

1.2in

Item Width

8.5in

Item Weight

40.1 Oz

Additional Product Features

Edition Number

Table of Content

CHAPTER 1 The Role of Marketing Research in Management Decision-Making 2 Appendix 1A Careers in Marketing Research 20 Appendix 1B Marketing Research Ethics 25 CHAPTER 2 Problem Definition, Exploratory Research, and the Research Process 30 CHAPTER 3 Secondary Data Collection and Management 58 CHAPTER 4 Qualitative Research 82 CHAPTER 5 Primary Data Collection: Observation 114 CHAPTER 6 The Concept of Measurement and Attitude Scales 144 CHAPTER 7 Questionnaire Design 192 CHAPTER 8 Primary Data Collection: Surveys 236 CHAPTER 9 Online Marketing Research 266 CHAPTER 10 Primary Data Collection: Experimentation and Test Marketing 294 CHAPTER 11 Basic Sampling Issues 326 CHAPTER 12 Sample Size Determination 356 CHAPTER 13 Data Processing, Fundamental Data Analysis, and the Statistical Testing of Hypotheses 388 CHAPTER 14 Statistical Tests of Relation and Difference 442 CHAPTER 15 Communicating the Research Results and Managing Marketing Research 488 ENDNOTES EN-1 GLOSSARY G-1

2013

Topic

Marketing / Research

Dewey Decimal

658.83

Intended Audience

College Audience

Dewey Edition

Genre

Business & Economics

Item description from the seller

Seller assumes all responsibility for this listing.

eBay item number:155950130874

Last updated on May 01, 2024 02:06:41 SGTView all revisionsView all revisions

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Logan, Utah, United States

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Postage and handling	To	Service	Delivery*See Delivery notes
Free postage	United States	Economy Shipping	Estimated between Thu, 9 May and Mon, 13 May to 43230
US $7.99 (approx S$ 10.78)	United States	Expedited Postage (USPS Priority Mail®)	Estimated between Wed, 8 May and Sat, 11 May to 43230

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