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Sensory Marketing: An Introduction
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Located in: Rossendale, United Kingdom
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eBay item number:155829411749
Item specifics
- Condition
- Book Title
- Sensory Marketing: An Introduction
- Genre
- Sales & marketing
- ISBN
- 9781526423252
- Subject Area
- Social Psychology
- Publication Name
- Sensory Marketing: an Introduction
- Publisher
- SAGE Publications LTD
- Subject
- Advertising, Marketing, Business
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 242mm
- Item Width
- 170mm
- Item Weight
- 420g
- Number of Pages
- 240 Pages
About this product
Product Information
Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. * Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. * The author is one of the most published professors in the field, sharing exclusive expertise and experience. * The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Product Identifiers
Publisher
SAGE Publications LTD
ISBN-13
9781526423252
eBay Product ID (ePID)
26046624081
Product Key Features
Subject Area
Social Psychology
Publication Name
Sensory Marketing: an Introduction
Format
Paperback
Language
English
Subject
Advertising, Marketing, Business
Publication Year
2020
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Height
242mm
Item Width
170mm
Item Weight
420g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 901578627
Seller assumes all responsibility for this listing.
eBay item number:155829411749
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