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Yield Management : Strategies for the Service Industries by Una McMahon, Anthony
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Located in: Casa Grande, Arizona, United States
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Estimated between Wed, 26 Jun and Mon, 1 Jul to 43230
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eBay item number:155804027731
Item specifics
- Condition
- Subject Area
- Business & Economics
- Subject
- Management
- ISBN
- 9780826448255
- Publication Name
- Yield Management : Strategies for the Service Industries
- Publisher
- Cengage Learning
- Item Length
- 9.4 in
- Publication Year
- 2001
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1 in
- Features
- New Edition
- Item Weight
- 22.6 Oz
- Item Width
- 6.6 in
- Number of Pages
- 368 Pages
About this product
Product Information
This is fully revised and updated edition of a groundbreaking text that defines and analyzes the concept of yield and revenue management with special reference to the airline and hotel industries.
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0826448259
ISBN-13
9780826448255
eBay Product ID (ePID)
1799534
Product Key Features
Number of Pages
368 Pages
Language
English
Publication Name
Yield Management : Strategies for the Service Industries
Publication Year
2001
Subject
Management
Features
New Edition
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
22.6 Oz
Item Length
9.4 in
Item Width
6.6 in
Additional Product Features
Edition Number
2
Intended Audience
Scholarly & Professional
Dewey Edition
21
Reviews
Introduction. Part I: The Principle of Yield Management. A Strategic Approach to Yield Management. Economic Theory of Pricing for the Hospitality and Tourism Industry. Legal Aspects. Quantitative Aspects of Yield Management. Part II: Models of Yield Management. Perspectives on Pricing Decision in the Inclusive Holiday Industry. Defining Yield Management and Measuring Its Impact on Hotel Performance. MERLIN: Model to Evaluate Revenue and Loadings for Intercity. Part III: Decision-Making. Decision-Making. Productivity and Yield Management. Computerized Yield Management Systems: Lessons from the Airline Industry. Revenue Management over the Internet: A Study of the Irish Hotel Industry. The Use of Marketing Information Systems and Yield Management in the Hospitality Industry. Part IV: Service Sector Industries. Yield Management and the Airline Industry. Yield Management in Budget Airlines. Revenue Management in Scottish Visitor Attractions. Yield Management Practices. Application of Yield Management to the Hotel Industry. Yield Management and the Restaurant Industry. Capacity Management in the Cruise Industry. Capacity Management in the Football Industry. Conference Sector Capacity Management.
Illustrated
Yes
Dewey Decimal
338.4/068
Edition Description
New Edition
Lc Classification Number
Hd9980.5.Y53 2000
Table of Content
Introduction.PART I: THE PRINCIPLE OF YIELD MANAGEMENT.1. A Strategic Approach to Yield Management.2. Economic Theory of Pricing for the Hospitality and Tourism Industry.3. Legal Aspects.4. Quantitative Aspects of Yield Management.PART II: MODELS OF YIELD MANAGEMENT.5. Perspectives on Pricing Decision in the Inclusive Holiday Industry.6. Defining Yield Management and Measuring Its Impact on Hotel Performance.7. MERLIN: Model to Evaluate Revenue and Loadings for Intercity.PART III: DECISION-MAKING.8. Decision-Making.9. Productivity and Yield Management.10. Computerized Yield Management Systems: Lessons from the Airline Industry.11. Revenue Management over the Internet: A Study of the Irish Hotel Industry.12. The Use of Marketing Information Systems and Yield Management in the Hospitality Industry.PART IV: SERVICE SECTOR INDUSTRIES.13. Yield Management and the Airline Industry.14. Yield Management in Budget Airlines.15. Revenue Management in Scottish Visitor Attractions.16. Yield Management Practices.17. Application of Yield Management to the Hotel Industry.18. Yield Management and the Restaurant Industry.19. Capacity Management in the Cruise Industry.20. Capacity Management in the Football Industry.21. Conference Sector Capacity Management.
Copyright Date
2001
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:155804027731
Postage and handling
Item location:
Casa Grande, Arizona, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.38 (approx S$ 5.93) | United States | Economy Postage (USPS Media MailTM) | Estimated between Wed, 26 Jun and Mon, 1 Jul to 43230 |
| Handling time |
|---|
| Will usually post within 3 business days of receiving cleared payment. |
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Sales Tax for an item #155804027731
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| Return policy details |
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| The seller will not accept returns for this item. |
Seller feedback (14)
y***y (1057)- Feedback left by buyer.
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Excellent seller, highly recommend!
a***h (4540)- Feedback left by buyer.
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Haven’t watched it yet. It was packaged well and shipped quickly! 5 stars ⭐️⭐️⭐️⭐️⭐️
h***2 (29)- Feedback left by buyer.
Past 6 months
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Exactly as expected, nicely packaged.