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Email Marketing : Using Email to Reach Your Target Audience and Build...
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Postage:
Located in: Niles, Illinois, United States
Delivery:
Estimated between Thu, 6 Jun and Tue, 11 Jun to 43230
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eBay item number:155419846360
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9780471383093
- Publication Year
- 2000
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Email Marketing : Using Email to Reach Your Target Audience and Build Customer Relationships
- Item Height
- 0.7in
- Item Length
- 9.2in
- Publisher
- Wiley & Sons, Incorporated, John
- Item Width
- 7.8in
- Item Weight
- 19.7 Oz
- Number of Pages
- 320 Pages
About this product
Product Information
The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately! This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to: Develop a campaign strategy Write an email masterpiece Reach your target audience Enhance a campaign for a better response rate Measure the success of email marketing strategies Advertise on other people's electronic newsletters Host your own discussion group
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471383090
ISBN-13
9780471383093
eBay Product ID (ePID)
1676131
Product Key Features
Publication Name
Email Marketing : Using Email to Reach Your Target Audience and Build Customer Relationships
Format
Trade Paperback
Language
English
Publication Year
2000
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Length
9.2in
Item Height
0.7in
Item Width
7.8in
Item Weight
19.7 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265.S7417
Reviews
"...this book empowers every business..." "...gives a well-detailed and skillful insight into developing highly cost-effective and personal campaigns" (Marketing, 4th January 2001)
Table of Content
Spam: The Email We Love to Hate. Defining Opt-in. Crafting an Email Campaign. Setting Your Sights: Targeting Your Message. Writing an Email Masterpiece. E-Newsletters, E-Promotions, and OPEmail. Testing Your Talent, Reckoning Your Response, and Managing Your Email. Stories from the Front Line. A Look toward the Future. Index.
Copyright Date
2000
Topic
Customer Relations, Internet / General, E-Commerce / Internet Marketing
Lccn
99-086130
Dewey Decimal
658.8/4
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes
Genre
Computers, Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:155419846360
Postage and handling
Item location:
Niles, Illinois, United States
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Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $2.99 (approx S$ 4.04) | United States | Standard Postage (USPS Ground Advantage®) | Estimated between Thu, 6 Jun and Tue, 11 Jun to 43230 |
| Handling time |
|---|
| Will usually post within 3 business days of receiving cleared payment. |
| Taxes |
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| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales Tax for an item #155419846360
Sales Tax for an item #155419846360
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Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 14 days after the buyer receives it | Money Back |
The buyer is responsible for return postage costs.
Seller feedback (88)
r***r (39)- Feedback left by buyer.
Past year
Verified purchase
Great item as described fast shipping
m***m (1356)- Feedback left by buyer.
More than a year ago
Verified purchase
Package arrived and was safe - thank you!
t***a (59414)- Feedback left by buyer.
More than a year ago
Verified purchase
Excellent transaction & very quick to ship