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A Technique for Producing Ideas : A Simple Five Step Formula for Producing Ideas

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Like New
Price:
US $5.90
ApproximatelyS$ 7.96
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Located in: Grayslake, Illinois, United States
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eBay item number:155212712096

Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
ISBN
9781515307976
Book Title
Technique for Producing Ideas : a Simple Five Step Formula for Producing Ideas
Item Length
8.5in
Publisher
CreateSpace
Publication Year
2015
Format
Trade Paperback
Language
English
Item Height
0.1in
Author
James Young
Genre
Business & Economics
Topic
Advertising & Promotion
Item Width
5.5in
Item Weight
3.8 Oz
Number of Pages
46 Pages

About this product

Product Information

This concise and powerful book lifts the lid on the creative process and eloquently details the steps needed to create exciting new ideas. Advertising copywriters, engineers, poets, painters and scientists have all benefited from its text to make creative breakthroughs. Advertising trailblazer William Bernbach wrote, ""James Webb Young conveys in his little book something more valuable than the most learned and detailed texts on the subject of advertising. Mr. Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process."" Table of contents How it started The formula of experience The Pareto theory Training the mind Combining old elements Ideas are new combinations The Mental digestive process "Constantly thinking about it" The final stage Some after-thoughts

Product Identifiers

Publisher
CreateSpace
ISBN-10
1515307972
ISBN-13
9781515307976
eBay Product ID (ePID)
215940424

Product Key Features

Book Title
Technique for Producing Ideas : a Simple Five Step Formula for Producing Ideas
Author
James Young
Format
Trade Paperback
Language
English
Topic
Advertising & Promotion
Publication Year
2015
Genre
Business & Economics
Number of Pages
46 Pages

Dimensions

Item Length
8.5in
Item Height
0.1in
Item Width
5.5in
Item Weight
3.8 Oz

Additional Product Features

Target Audience
Trade

Item description from the seller

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