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Attack Politics: Strategy and Defense Hardback HC Book Michael William Pfau
US $21.24
ApproximatelyS$ 27.25
Was US $24.99 (15% off)
Condition:
“Used book in very good condition or better. No ripped or missing pages. Minor shelfware on the ”... Read moreabout condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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US $5.22 (approx S$ 6.70) USPS Media MailTM.
Located in: West Sacramento, California, United States
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Estimated between Wed, 20 Aug and Sat, 23 Aug to 94104
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eBay item number:154786707210
Item specifics
- Condition
- Very Good
- Seller Notes
- ISBN
- 9780275933753
About this product
Product Identifiers
Publisher
ABC-Clio, LLC
ISBN-10
027593375X
ISBN-13
9780275933753
eBay Product ID (ePID)
18038273869
Product Key Features
Number of Pages
216 Pages
Language
English
Publication Name
Attack Politics : Strategy and Defense
Publication Year
1990
Subject
Political Process / Media & Internet, General, American Government / National
Type
Textbook
Subject Area
Political Science
Series
Praeger Series in Political Communication Ser.
Format
Hardcover
Dimensions
Item Weight
19.2 Oz
Item Length
9.4 in
Item Width
6.3 in
Additional Product Features
Intended Audience
College Audience
LCCN
89-029766
Reviews
"This study joins a growing number that examine the nature and impact of negative political campaigning. Whereas the emphases of those studies is largely on the content of negative political advertising, its effects upon voting decisions, and strategies for responding to it, the research reported here focuses on making voters resistant to negative attacks. Pfau and Kenski offer an alternative to inadequate defenses, one based on work by social psychologist William J. McGuire pertaining to inoculation messages as means to promote resistance to attitude change. The book under review reports findings from two field experiments conducted in Sioux Falls, South Dakota, assessing the effectiveness of inoculation messages in the 1986 US Senate campaign between Republican James Abnor and Democrat Tom Dashle, and in the 1988 presidential contest between Republican George Bush and Democrat Michael Dukakis. The authors conclude that inoculation triggers voters' internal processes 'to spread a blanket of protection' against any potential attack and reduces the likely influence of political attacks on voting intentions. In addition to the report of research readers will find useful the authors' reference list and review of past and current studies on negative advertising." Choice, "This book is well conceived, interesting, and provocative. It provides extremely useful insights into the notion of attack politics. Equally important, it effectively combines a practical guide to the politician with a treatise for researchers and academicians." The Annals of the American Academy of Political and Social Science
Dewey Edition
20
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
659.1/932
Table Of Content
Series Foreword by Robert E. Denton, Jr. Preface Attack Messages in American Politics: An Overview The Rapid Growth of Attack Politics: The Reagan Era Attack Politics and the Election of 1988 Inadequacy of Present Defenses against Attack Messages The Nature of Inoculation Application of Inoculation to Political Campaigns The Viability of the Inoculation Message Strategy Inoculation and Political Party Disposition Inoculation and Individual Differences Conclusion Author Index Subject Index
Synopsis
In a timely contribution to the political communication and U.S. politics literature, Pfau and Kenski trace the nature and growth of political attack messages through the 1988 election. As the authors note at the outset, political attack messages have grown more and more popular in contemporary political advertising, in large part because research indicates that attack messages are extremely effective in influencing voters. The authors examine the various attack strategies, both generally and as applied in specific campaigns, and then focus on responses to political attacks. Particular attention is given to the resistance strategy of inoculation which, the authors argue, is one of the few viable strategic defenses available to candidates who find themselves under attack. In addition to reviewing early laboratory research on inoculation, the authors present the results of two large experimental field studies--one involving a Senate campaign in 1986, the other the 1988 presidential campaign--which represent the first tests of inoculation in a political campaign context. Following an overview of the historical role played by attack messages in American politics, the authors examine the rapid growth of attack politics during the Reagan era, culminating in the 1988 election. They demonstrate the inadequacies of existing and proposed options for limiting the use of attack messages in political campaigns, arguing that the judiciary's support for unfettered political expression combined with the perception among campaign professionals that attack strategies are an important and effective option mitigate against any decrease in their use. The authors also point out the inadequacies inherent in present defenses against attack messages--the preemptive attack, the refutation strategy, and the counterattack strategy. Turning to a consideration of the inoculation message strategy, Pfau and Kenski present an extended discussion of the results of the 1986 and 1988 field studies. The findings indicate that inoculation messages deflect the persuasiveness of subsequent attack messages that might be launched by an opponent during a campaign, thereby reducing the likelihood that political attacks will influence either receiver attitudes about candidates or actual receiver votes. Both political scientists and political campaign professionals will find Attack Politics enlightening and provocative reading.
LC Classification Number
JF2112
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Seller feedback (10,919)
- _***j (117)- Feedback left by buyer.Past monthVerified purchaseItem was exactly as described. Very happy with purchase. A+++seller. Will buy from again
- y***c (5)- Feedback left by buyer.Past monthVerified purchaseLove it! Fast shipping, packed nicely, as described, great price!
- r***8 (1258)- Feedback left by buyer.Past monthVerified purchaseNice book