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Located in: Providence, Rhode Island, United States
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eBay item number:151950687379
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9780029055151
About this product
Product Identifiers
Publisher
Free Press
ISBN-10
0029055156
ISBN-13
9780029055151
eBay Product ID (ePID)
17786
Product Key Features
Book Title
Revolutionizing Product Development : Quantum Leaps in Speed, Efficiency, and Quality
Number of Pages
364 Pages
Language
English
Publication Year
1992
Topic
Marketing / General, Industrial Management, General, Production & Operations Management
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
19.6 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
LCCN
91-038170
Reviews
H. Kent BowenFord Professor of Engineering, Massachusetts Institute of TechnologyBrings together the elements of best practice but also creates a complete conceptual model for the product development process valid for years to come. The numerous product examples, methods, exhibits, and tables will facilitate the book's use by educators, practitioners, and managers who will welcome the combination of broad concepts with specifics and how-to's., Jack W. ShillingVice President, Technical Center, Allegheny Ludlum CorporationA must for managers dealing with new product and process development. I recommend it highly., John SculleyChairman and CEO, Apple Computer, Inc.A truly seminal work leaving no stone unturned. The magic is in the details and insights of creating systemic business advantage and superior new products when time to market, quality, and flexibility really count., James A. ElsnerVice President, Engineering Systems & Capital Improvements, Campbell Soup CompanyPowerful! Wheelwright and Clark provide tools and solutions for the critical task of product/process/package development. I will provide copies to all my key people., Warren L. BattsChairman and CEO, Premark International, Inc.Captures and clarifies the nuances of the product development process. Their abundant use of real world examples, with ample charts and tables of realistic data, provides an all encompassing perspective. Whether we're seeking incrementals, platforms, or breakthroughs, we can reshape our approaches to be far more effective in our diverse businesses by using the insights provided by their work.
Table Of Content
Contents PREFACECHAPTER 1 Competing Through Development CapabilityThe New Industrial Competition: Driving Forces and Development RealitiesAssessing the Promise and Reality: The A14 Stereo ProjectThe Characteristics of Effective DevelopmentThe Fast-Cycle CompetitorThe Plan for the BookCHAPTER 2 The Concept of a Development StrategyA Framework for Development StrategyTechnology Planning and StrategyProduct/Market Planning and StrategyDevelopment Goals and ObjectivesThe Aggregate Project PlanProject ManagementPost-Project LearningHonda: An Example of Development Strategy in ActionCHAPTER 3 Maps and Mapping: Functional Strategies in Pre-Project PlanningThe Concept of Functional MapsThe Mapping ProcessApple Computer: The Need and Opportunity for MapsCHAPTER 4 The Aggregate Project PlanAggregate Project Plans: Promise and RealityTypes of Development ProjectsUsing Project Types: The BenefitsDeveloping an Aggregate Project PlanCHAPTER 5 Structuring the Development FunnelBasic Concepts and Their ApplicationCreating the Development Funnel: Alternative ModelsDiagnosing and Correcting Critical Issues in the Development FunnelCHAPTER 6 A Framework for DevelopmentBasic Elements of the FrameworkThe Framework for Development at Medical Electronics IncorporatedApplying the Development Framework: Comparing Four ApproachesCreating an Effective Development Process: Common Themes and Basic PrinciplesCHAPTER 7 Cross-Functional IntegrationThe MEI ExperienceA Framework for Cross-Functional IntegrationAchieving Cross-Functional IntegrationCHAPTER 8 Organizing and Leading Project TeamsProject Organization and LeadershipThe Heavyweight Team StructureBuilding Capability for Multiple ApproachesCHAPTER 9 Tools and MethodsA Framework: The Design-Build-Test CycleStructured Methodologies for Effective Problem SolvingComputer-Based SystemsAppendix to Chapter 9CHAPTER 10 Prototype/Test CyclesThe Traditional Approach to PrototypingPrototyping: A Managerial PerspectiveMatching Prototyping and Development Project RequirementsCHAPTER 11 Learning from Development ProjectsA Framework for LearningCapturing Insight and Learning to Change the Development ProcessThe Project Audit: A Framework for LearningConclusions and ImplicationsCHAPTER 12 Building Development CapabilityFour Approaches to Building CapabilityBuilding Capability: A Comparison of AlternativesCreating New Development Capability: General ObservationsChanging Behavior and Overcoming ObstaclesBuilding Capability: Management LeadershipNOTESINDEX
Synopsis
A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently design it right the first time have a formidable edge in the crucial race to market., Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is increasingly the focal point of competition, contend leading product development experts Steven Wheelwright and Kim Clark. Drawing on six years of in-depth, systematic, worldwide research, they present proven principles for developing the critical capabilities for speed, efficiency, and quality that have worked again and again in scores of successful Japanese, American, and European fast-cycle firms.The authors argue that to survive, let alone succeed, today's companies must construct a new "platform" -- with new methodologies -- on which they can compete. Using their model for development strategies, Wheelwright and Clark show that firms can create a solid architecture for the integration of marketing, manufacturing, and design functions for problem solving and fast action -- particularly during the critical design-build-test cycles of prototype creation.They demonstrate further how successful firms such as Honda in automobiles, Compaq in personal computers, Applied Materials in semi-conductors, Sony in audio equipment, The Limited in apparel, and Hill-Rom in hospital beds have employed recent methodologies to bring new products to market at break-neck speed. Such innovations include design for manufacturability, quality function deployment, computer-aided design, and computer-aided engineering.Finally, Wheelwright and Clark emphasize the importance of learning in the organization. Companies that consistently "design it right the first time" and follow a path of continuous improvement in product and process development have a formidable edge in the crucial race to market.
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