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International Marketing by Cateora, Philip R.; Graham, John; Gilly, Mary C.

by Cateora, Philip R.; Graham, John;... | HC | LikeNew
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Condition:
Like New
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Item specifics

Condition
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ...
Binding
Hardcover
Book Title
International Marketing
Weight
3 lbs
Product Group
Book
IsTextBook
No
ISBN
9780077842161
Category

About this product

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0077842162
ISBN-13
9780077842161
eBay Product ID (ePID)
219872033

Product Key Features

Number of Pages
704 Pages
Language
English
Publication Name
International Marketing
Subject
Exports & Imports, International / Marketing, International / General
Publication Year
2015
Type
Textbook
Subject Area
Business & Economics
Author
Mary C. Gilly, John Graham, Philip R. Cateora
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
52.9 Oz
Item Length
11.1 in
Item Width
8.8 in

Additional Product Features

Edition Number
17
Intended Audience
College Audience
LCCN
2015-036297
Dewey Edition
23
Grade From
College Freshman
Illustrated
Yes
Dewey Decimal
658.84
Grade To
College Freshman
Table Of Content
Part One: An Overview 1 The Scope and Challenge of International Marketing 2 The Dynamic Environment of International Trade Part Two: The Cultural Environment of Global Markets 3 History and Geography: The Foundations of Culture 4 Cultural Dynamics in Assessing Global Markets 5 Culture, Management Style, and Business Systems 6 The Political Environment: A Critical Concern 7 The International Legal Environment: Playing By the Rules Part Three: Assessing Global Market Opportunities 8 Developing a Global Vision through Marketing Research 9 Economic Development and the Americas 10 Europe, Africa, and the Middle East 11 The Asia Pacific Region Part Four: Developing Global Marketing Strategies 12 Global Marketing Management: Planning and Organization 13 Products and Services for Consumers 14 Products and Services for Businesses 15 International Marketing Channels 16 Integrated Marketing Communications and International Advertising 17 Personal Selling and Sales Management 18 Pricing for International Markets Part Five: Implementing Global Marketing Strategies 19 Inventive Negotiations with International Customers, Partners, and Regulators Part Six: Supplementary Material THE COUNTRY NOTEBOOK--A Guide for Developing a Marketing Plan
Synopsis
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click "Features" below for more.
LC Classification Number
HF1416.C375 2016

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