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Marketing Management (14th Edition) by Philip T. Kotler; Kevin Lane Keller
by Philip T. Kotler; Kevin Lane Keller | HC | VeryGood
US $7.30
ApproximatelyS$ 9.37
Condition:
“Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ”... Read moreabout condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: Aurora, Illinois, United States
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Estimated between Tue, 12 Aug and Fri, 15 Aug to 94104
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30 days return. Seller pays for return shipping.
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eBay item number:146633402662
Item specifics
- Condition
- Very Good
- Seller Notes
- Binding
- Hardcover
- Book Title
- Marketing Management (14th Edition)
- Weight
- 3 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780132102926
About this product
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0132102927
ISBN-13
9780132102926
eBay Product ID (ePID)
2223628
Product Key Features
Number of Pages
816 Pages
Publication Name
Marketing Management
Language
English
Publication Year
2011
Subject
Marketing / General
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
58.6 Oz
Item Length
10.9 in
Item Width
8.8 in
Additional Product Features
Edition Number
14
Intended Audience
College Audience
LCCN
2010-046655
Dewey Edition
23
Dewey Decimal
658.8
Edition Description
Revised edition
Table Of Content
Part 1: Understanding Marketing Management Chapter 1. Defining Marketing for the 21st Century Chapter 2. Developing Marketing Strategies and Plans Part 2: Capturing Marketing Insights Chapter 3. Gathering Information and Scanning the Environment Chapter 4. Conducting Marketing Research and Forecasting on Demand Part 3: Connecting with Customers Chapter 5. Creating Long-term Loyalty Relationships Chapter 6. Analyzing Consumer Markets Chapter 7. Analyzing Business Markets Chapter 8. Identifying Market Segments and Targets Part 4: Building Strong Brands Chapter 9. Creating Brand Equity Chapter 10. Crafting the Brand Position Chapter 11. Competitive Dynamics Part 5: Shaping the Market Chapter 12. Setting Product Strategy Chapter 13. Designing and Managing Services Chapter 14. Developing Pricing Strategies and Programs Part 6: Delivering Value Chapter 15. Designing and Managing Integrated Marketing Chapter 16. Managing Retailing, Wholesaling, and Logistics Part 7: Communicating Value Chapter 17. Designing and Managing Integrated Marketing Communications Chapter 18. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Chapter 19. Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Part 8: Creating Successful Long-Term Growth Chapter 20. Introducing New Marketing Offerings Chapter 21. Tapping into Global Markets Chapter 22. Managing a Holistic Marketing Organization
Synopsis
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice., Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform., Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab Pearson s online tutorial and assessment platform. ", Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
LC Classification Number
HF5415.13.K64 2012
Item description from the seller
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Seller feedback (5,699,609)
- 4***4 (79)- Feedback left by buyer.Past monthVerified purchaseLike new fast delivery.
- -***a (424)- Feedback left by buyer.Past monthVerified purchaseGreat Customer Service. The item arrived within a week.
- h***2 (1176)- Feedback left by buyer.Past monthVerified purchaseReceived item in a timely manner. Item was as described. Would buy from this seller again.