Principles of Marketing by Brassington, Frances; Pettitt, Stephen
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Principles of Marketing by Brassington, Frances; Pettitt, Stephen
by Brassington, Frances; Pettitt, Stephen | PB | Good
US $11.44
ApproximatelyS$ 14.68
Condition:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Located in: Aurora, Illinois, United States
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Estimated between Thu, 18 Sep and Tue, 23 Sep to 94104
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eBay item number:146402602323
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Paperback
- Weight
- 5 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780273695592
About this product
Product Identifiers
Publisher
Pearson Education, The Limited
ISBN-10
0273695592
ISBN-13
9780273695592
eBay Product ID (ePID)
119879877
Product Key Features
Edition
4
Book Title
Principles of Marketing
Number of Pages
1296 Pages
Language
English
Topic
Marketing / General
Publication Year
2006
Features
Revised
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
2 in
Item Weight
86.8 Oz
Item Length
10.5 in
Item Width
7.8 in
Additional Product Features
LCCN
2006-045653
Dewey Edition
23
Number of Volumes
2 vols.
Dewey Decimal
658.8
Edition Description
Revised edition
Table Of Content
Part I- Marketing And Its Environment 1. Marketing dynamics 2. The European marketing environment Part II- Customers and Markets 3. Consumer behaviour 4. B2B buying behaviour 5. Segmenting markets 6. Marketing information and research Part III- Product 7. Anatomy of a product 8. Product management 9. New product development Part IV-Price 10. Pricing, context and concepts 11. Pricing strategies Part V- Place 12. Marketing channels and logistics 13. Retailers and wholesalers Part VI- Promotion 14. Integrated marketing communication 15. Advertising 16. Sales promotion 17. Personal selling and sales management 18. Direct marketing and exhibitions 19. Public relations and sponsorship Part VII-Marketing Management 20. Strategic Marketing 21. Marketing planning, management and control 22. Services and non-profit marketing 23. International marketing 24. E-marketing and new media
Synopsis
This well-respected and widely-adopted text has now been fully updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness., Brassington and Pettitt's Principles of Marketing has proven to be hugely popular with first-time marketing students - leading them painlessly through their course from basic principles such as 'what product should I market?' to more specialised topics such as 'Relationship Marketing'. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.
LC Classification Number
HF5410
Item description from the seller
Seller feedback (5,755,023)
- m***. (3645)- Feedback left by buyer.Past monthVerified purchaseThis is a huge, heavy, health book.
- o***l (79)- Feedback left by buyer.Past monthVerified purchaseQuick shipping, just as described
Seller feedback (5,755,023)
- m***. (3645)- Feedback left by buyer.Past monthVerified purchaseThis is a huge, heavy, health book.
- o***l (79)- Feedback left by buyer.Past monthVerified purchaseQuick shipping, just as described