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Contemporary Marketing - Misc. Supplies, by Louis E. Boone - Good

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eBay item number:145973106112
Last updated on Sep 15, 2025 17:38:01 SGTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Contemporary Marketing
ISBN
9780324185102

About this product

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
0324185103
ISBN-13
9780324185102
eBay Product ID (ePID)
2500965

Product Key Features

Number of Pages
624 Pages
Publication Name
Contemporary Marketing
Language
English
Subject
Marketing / General
Publication Year
2003
Type
Textbook
Author
Louis E. Boone, David L. Kurtz
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Weight
69.1 Oz

Additional Product Features

Edition Number
11
Intended Audience
College Audience
LCCN
2002-113813
Dewey Edition
23/eng/20220328
Illustrated
Yes
Dewey Decimal
658.8
Synopsis
Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The eleventh edition continues to provide the most current and up-to-date content by including coverage on the events over the past year, such as the recession, the terrorist attacks on America, and coverage on the ethical disasters such as the Enron scandal. Realizing that students need a solid understanding of how these events apply to marketing the authors integrate this content throughout the new edition. The changes to this edition are so significant, that this new edition is more like a new text than just a revision.
LC Classification Number
HF5410

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