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Contemporary Marketing - Misc. Supplies, by Louis E. Boone - Good
US $5.63
ApproximatelyS$ 7.23
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Free USPS Media MailTM.
Located in: Philadelphia, Pennsylvania, United States
Delivery:
Estimated between Fri, 19 Sep and Fri, 26 Sep to 94104
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30 days return. Seller pays for return shipping.
Coverage:
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(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:145973106112
Item specifics
- Condition
- Book Title
- Contemporary Marketing
- ISBN
- 9780324185102
About this product
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
0324185103
ISBN-13
9780324185102
eBay Product ID (ePID)
2500965
Product Key Features
Number of Pages
624 Pages
Publication Name
Contemporary Marketing
Language
English
Subject
Marketing / General
Publication Year
2003
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Weight
69.1 Oz
Additional Product Features
Edition Number
11
Intended Audience
College Audience
LCCN
2002-113813
Dewey Edition
23/eng/20220328
Illustrated
Yes
Dewey Decimal
658.8
Synopsis
Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The eleventh edition continues to provide the most current and up-to-date content by including coverage on the events over the past year, such as the recession, the terrorist attacks on America, and coverage on the ethical disasters such as the Enron scandal. Realizing that students need a solid understanding of how these events apply to marketing the authors integrate this content throughout the new edition. The changes to this edition are so significant, that this new edition is more like a new text than just a revision.
LC Classification Number
HF5410
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