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The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
by Wolf, Michael | PB | LikeNew
Condition:
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ”... Read moreabout condition
Postage:
Located in: Aurora, Illinois, United States
Delivery:
Estimated between Fri, 31 May and Mon, 3 Jun to 43230
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Seller information
- 99% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:145772094276
Item specifics
- Condition
- Like New
- Seller Notes
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781400051861
- Book Title
- Entertainment Economy : How Mega-Media Forces Are Transforming Our Lives
- Item Length
- 9in
- Publisher
- Crown Publishing Group, T.H.E.
- Publication Year
- 2003
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8in
- Genre
- Business & Economics, Social Science, Performing Arts
- Topic
- Film / General, Media Studies, Television / History & Criticism, Popular Culture, Industries / Entertainment
- Item Width
- 6in
- Item Weight
- 15.6 Oz
- Number of Pages
- 336 Pages
About this product
Product Information
Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy , Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.
Product Identifiers
Publisher
Crown Publishing Group, T.H.E.
ISBN-10
140005186x
ISBN-13
9781400051861
eBay Product ID (ePID)
17038659866
Product Key Features
Book Title
Entertainment Economy : How Mega-Media Forces Are Transforming Our Lives
Format
Trade Paperback
Language
English
Topic
Film / General, Media Studies, Television / History & Criticism, Popular Culture, Industries / Entertainment
Publication Year
2003
Genre
Business & Economics, Social Science, Performing Arts
Number of Pages
336 Pages
Dimensions
Item Length
9in
Item Height
0.8in
Item Width
6in
Item Weight
15.6 Oz
Additional Product Features
Lc Classification Number
Pn1992.6.W68 1999
Reviews
"Since I always read the end of a book first, I loved the conclusion of THE ENTERTAINMENT ECONOMY.... Imagination, Michael Wolf contends, is the most valuable asset of all. As proof, he takes you on a pop culture tour, uncovering the lessons of Michael Jordan, Madonna, Viagra, e-commerce and sports utility vehicles, and finally, the mystery of how you get to create the next cultural phenomenon. I laughed, I cried, I took notes." --Judy McGrath, President of MTV "As advisor to many of the world's top media moguls, Michael Wolf has th eultimate insider's view of how entertainment is changing every aspect of our lives. In his engrossing book, THE ENTERTAINMENT ECONOMY, he offers insights on the new and traditional media and the decision-makers who will change our economy and culture." --Bob Pittman, President and Chief Operating Officer of America Online, "Since I always read the end of a book first, I loved the conclusion of THE ENTERTAINMENT ECONOMY.... Imagination, Michael Wolf contends, is the most valuable asset of all. As proof, he takes you on a pop culture tour, uncovering the lessons of Michael Jordan, Madonna, Viagra, e-commerce and sports utility vehicles, and finally, the mystery of how you get to create the next cultural phenomenon. I laughed, I cried, I took notes." --Judy McGrath, President of MTV "As advisor to many of the world's top media moguls, Michael Wolf has th eultimate insider's view of how entertainment is changing every aspect of our lives. In his engrossing book, THE ENTERTAINMENT ECONOMY, he offers insights on the new and traditional media and the decision-makers who will change our economy and culture." --Bob Pittman, President and Chief Operating Officer of America Online From the Hardcover edition., "Since I always read the end of a book first, I loved the conclusion of THE ENTERTAINMENT ECONOMY.... Imagination, Michael Wolf contends, is the most valuable asset of all. As proof, he takes you on a pop culture tour, uncovering the lessons of Michael Jordan, Madonna, Viagra, e-commerce and sports utility vehicles, and finally, the mystery of how you get to create the next cultural phenomenon. I laughed, I cried, I took notes." --Judy McGrath, President of MTV "As advisor to many of the world's top media moguls, Michael Wolf has th eultimate insider's view of how entertainment is changing every aspect of our lives. In his engrossing book, THE ENTERTAINMENT ECONOMY, he offers insights on the new and traditional media and the decision-makers who will change our economy and culture." --Bob Pittman, President and Chief Operating Officer of America Online From the Hardcover edition.
Copyright Date
1999
Dewey Decimal
302.23
Intended Audience
Trade
Dewey Edition
21
Item description from the seller
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eBay item number:145772094276
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Aurora, Illinois, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Shipping | Estimated between Fri, 31 May and Mon, 3 Jun to 43230 |
| US $15.99 (approx S$ 21.56) | United States | Expedited Shipping | Estimated on or before Thu, 30 May to 43230 |
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Sales Tax for an item #145772094276
Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
|---|---|
| Missouri (MO) | 8.238% |
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| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days after the buyer receives it | Money Back |
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