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Strategic Management: Concepts and Cases
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Located in: Austin, Texas, United States
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Estimated between Fri, 10 May and Wed, 15 May to 43230
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eBay item number:145215204673
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Item specifics
- Condition
- ISBN
- 9780131503496
- EAN
- 9780131503496
- Publication Year
- 2004
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Strategic Management : concepts and Cases
- Item Height
- 0.6in.
- Item Length
- 10in.
- Publisher
- Prentice Hall PTR
- Item Width
- 8in.
- Item Weight
- 57.1 Oz
- Number of Pages
- 824 Pages
About this product
Product Information
For undergraduate and postgraduate courses in Strategic Management, this updated title presents current issues and topics and covers both the skills and theories requires to sustain a competitive advantage. A selection of brand new cases includes exciting companies, such as Krispy Kreme Doughnuts, and there is a companion website.
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0131503499
ISBN-13
9780131503496
eBay Product ID (ePID)
30263677
Product Key Features
Publication Name
Strategic Management : concepts and Cases
Format
Hardcover
Language
English
Publication Year
2004
Type
Textbook
Number of Pages
824 Pages
Dimensions
Item Length
10in.
Item Height
0.6in.
Item Width
8in.
Item Weight
57.1 Oz
Additional Product Features
Lc Classification Number
Hd30.28.D385 2005
Edition Number
10
Table of Content
(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.) I. OVERVIEW OF STRATEGIC MANAGEMENT. 1. The Nature of Strategic Management. Cohesion Case: Krispy Kreme Donuts 2004. II. STRATEGY FORMULATION. 2. The Business Mission. 3. The External Assessment. 4. The Internal Assessment. 5. Strategies in Action. 6. Strategy Analysis and Choice. III. STRATEGY IMPLEMENTATION. 7. Implementing Strategies: Management and Operations Issues. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues. IV. STRATEGY EVALUATION. 9. Strategy Review, Evaluation, and Control. V. STRATEGIC MANAGEMENT CASE ANALYSIS. How to Prepare and Present a Case Analysis. A Sample Case Analysis for Krispy Kreme Donuts (KKD). Name Index. Subject Index. Company index. CASES. SERVICE COMPANY CASES. Telecommunications. 1. Verizon Communications 2004, Melissa Birch. 2. Nextel Communications 2004, Brian Barbour. Airlines. 3. Southwest Airlines Co. 2004, Amit Shah and Charles R. Sterrett. 4. AMR Inc. 2004, Andrew Graff . Internet Companies. 5. E-Trade Financial, Corp. 2004, William Doulaveris. 6. e-Bay Inc. 2004, Marcelo De Mattos. 7. Amazon.com, Inc. 2004, Carina San-Marina. Retailers. 8. The Kroger Company 2003, Alen Badal . 9. Limited Brands--2004 M. Jill Austin .10. Wal-Mart Stores, Inc. 2004, Amit Shah, Evan Offstein, and Tyra Phipps. 11. Target Corporation 2003, Henry Beam. Entertainment. 12. Mandalay Resort Group 2004, John K. Ross, III, Mike Keeffe, and Bill Middlebrook. 13. Royal Caribbean Cruises Ltd.--2004, Robert L. Stevenson. Small For-Profit Businesses. 14. The Quarry, Inc., Indoor Climbing Center 2004, Harold Koch. 15. First Reliance Bank 2004, Benjamin R. Lanier Jr. 16. Bridal Gallery 2003, Carol Cumber, Bianca Ornelas, and Paul Reed. 17. Champions-Hydro Lawn, Inc. 2003, Joe Kavannaugh, Marilyn Butler, Misty Poissoit, and Leslie Toombs. Nonprofit Organizations. 18. Audubon Nature Institute 2004, Caroline Fisher . 19. Central United Methodist Church--2004, Robert T. Barrett . 20. The United States Postal Service 2004, Lori Lyerly. 21. American Red Cross 2004, Stephanie Schaller. 22. The Classic Car Club of America 2004, Mattew C. Sonfield. 23. Utah Valley State College 2004, Lowell Glenn, David Johnson, and Bradley A. Winn. MANUFACTURING COMPANY CASES. Transportation. 24. Harley-Davidson, Inc. 2004, Richard A. Cox. 25. Winnebago Industries, Inc. 2004, Eugene M. Bland and John G. Marcis. Cosmetics. 26. Avon Products, Inc. 2004, James Camerius. 27. Revlon, Inc. 2004, Jill Austin. Food and Beverage. 28. Pilgrim''s Pride Corporation 2004, James Harbin. 29. Anheuser Busch 2004, Michelle Ghoens. Aerospace. 30. Boeing 2004, Carolyn R. Stokes. 31. Lockheed Martin Corporation 2004, Jim Meshaw. Computers. 32. Apple Computer 2004, Suzanne Harrington. 33. Gateway Computer 2004, Ben Zhang. Medical. 34. Stryker Corporation 2004, Henry Beam. 35. Biomet, Inc. 2004, Satish Deshpande. Sporting Goods. 36. Nike, Inc. 2004, Jill Austin. 37. Reebok International, Ltd. 2004, Todd Butler. 39. Calloway Golf 2004, Mark Bube. Tobacco. 40. UST, Inc. 2004, Marilyn M. Helms. 41. RJR Tobacco Co. 2004, George Weaver.
Copyright Date
2005
Target Audience
College Audience
Topic
Strategic Planning
Lccn
2004-044452
Dewey Decimal
658.4/012
Dewey Edition
23
Genre
Business & Economics
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