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Marketing Research: Planning, Proce..., Fourali, Chahid
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Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: GB, United Kingdom
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eBay item number:144797162246
Item specifics
- Condition
- Title
- Marketing Research: Planning, Process, Practice
- Book Title
- Marketing Research: Planning, Process, Practice
- ISBN
- 1446294366
- EAN
- 9781446294369
- Binding
- Paperback / softback
- Date of Publication
- 2017-12-13
- Release Title
- Marketing Research: Planning, Process, Practice
- Artist
- Fourali, Chahid
- Brand
- N/A
- Colour
- N/A
About this product
Product Information
Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes - Highlighting ethical implications in research projects Advanced boxes - Signaling more challenging topics students can return to after they have mastered the basics Activity boxes - Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.
Product Identifiers
Publisher
SAGE Publications LTD
ISBN-13
9781446294369
eBay Product ID (ePID)
239207021
Product Key Features
Number of Pages
432 Pages
Publication Name
Marketing Research: Planning, Process, Practice
Language
English
Subject
Marketing
Publication Year
2017
Type
Textbook
Format
Paperback
Dimensions
Item Height
246 mm
Item Weight
940 g
Item Width
189 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
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Seller feedback (13,761,949)
- n***l (1993)- Feedback left by buyer.Past monthVerified purchaseExcellent item and service - 100%!
- d***1 (2491)- Feedback left by buyer.Past monthVerified purchaseMany thanks
- e***k (229)- Feedback left by buyer.Past monthVerified purchaseAll fine, many thanks!