Picture 1 of 2

Radical Marketing: From Harvard to Harley, Lessons... by Rifkin, Glenn Paperback - Picture 2 of 2

Have one to sell?

Sell it yourself

Radical Marketing: From Harvard to Harley, Lessons... by Rifkin, Glenn Paperback

8M+ feedback. Millions of books, dvds & more in stock!

Condition:

Good

Quantity:

2 available

Price:

GBP 3.59

ApproximatelyS$ 6.17

Postage:

Does not post to United States. See detailsfor shipping

Located in: GB, United Kingdom

Delivery:

Varies

Returns:

30 days return. Buyer pays for return shipping. See details- for more information about returns

Coverage:

Read item description or contact seller for details. See all detailsSee all details on coverage

(Not eligible for eBay purchase protection programmes)

Seller information

worldofbooks08 (9591656)
98.7% positive feedback

Registered as a Business Seller

Report this item - opens in new window or tab

Seller assumes all responsibility for this listing.

eBay item number:144385918784

Last updated on Apr 11, 2024 02:12:29 SGTView all revisionsView all revisions

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab

Title: Radical Marketing: From Harvard to Harley, Lessons from Ten Th...

Book Title: Radical Marketing: From Harvard to Harley, Lessons from Ten Th...

ISBN: 0887309798

EAN: 9780887309793

Binding: Paperback / softback

Date of Publication: 20000216

Release Title: Radical Marketing: From Harvard to Harley, Lessons from Ten Th...

Artist: Rifkin, Glenn

Brand: N/A

Colour: N/A

Publication Year: 2000

Type: Textbook

Format: Paperback

Language: English

Publication Name: Radical Marketing

Item Height: 196mm

Author: Sam Hill, Glenn Rifkin

Publisher: HarperCollins INC International Concepts

Item Width: 141mm

Subject: Business

Item Weight: 242g

Number of Pages: 304 Pages

About this product

Product Information

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today How did upstart Boston Beer Company-makers of Sam Adams-prevail over rival Anheuser-Busch without an advertising budget And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture-growth and expansion-rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.

Product Identifiers

Publisher

HarperCollins INC International Concepts

ISBN-13

9780887309793

eBay Product ID (ePID)

87714215

Product Key Features

Author

Sam Hill, Glenn Rifkin

Publication Name

Radical Marketing

Format

Paperback

Language

English

Subject

Business

Publication Year

2000

Type

Textbook

Number of Pages

304 Pages

Dimensions

Item Height

196mm

Item Width

141mm

Item Weight

242g

Additional Product Features

Title_Author

Glenn Rifkin, Sam Hill

Country/Region of Manufacture

United States

Item description from the seller

Business seller information

Value Added Tax Number:

DE 281042328
EL 996857788
ES N8267548I
FR 27823676960
GB 922696893
IT 00185819992

Seller assumes all responsibility for this listing.

eBay item number:144385918784

Last updated on Apr 11, 2024 02:12:29 SGTView all revisionsView all revisions

Postage and handling

Item does not ship to United States

Item location:

GB, United Kingdom

Post to:

Belgium, Bosnia and Herzegovina, Brazil, Canada, Chile, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Greece, Hong Kong, Hungary, Iceland, India, Ireland, Israel, Italy, Japan, Jordan, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Maldives, Malta, Montenegro, Morocco, Netherlands, New Zealand, Norway, Peru, Poland, Portugal, Republic of Croatia, Rwanda, Singapore, Slovakia, Slovenia, South Korea, Spain, Sri Lanka, Sweden, Thailand, Worldwide

Excludes:

Afghanistan, Australia, Austria, Germany, Libya, Nauru, Russian Federation, Somalia, Switzerland, Ukraine, United States, Yemen

Quantity:

Change country: