Picture 1 of 1
Gallery
Picture 1 of 1
Have one to sell?
Unmarketing: Everything Has Changed and Nothing Is Different
by Stratten, Scott; Stratten, Alison | PB | VeryGood
US $6.04
ApproximatelyS$ 7.78
Condition:
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
3 available2 sold
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
Free Economy Shipping.
Located in: Aurora, Illinois, United States
Delivery:
Estimated between Mon, 29 Sep and Sat, 4 Oct to 94104
Returns:
30 days return. Seller pays for return shipping.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:143965631946
Item specifics
- Condition
- Very Good
- Seller Notes
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781119335009
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119335000
ISBN-13
9781119335009
eBay Product ID (ePID)
227656879
Product Key Features
Edition
2
Book Title
Unmarketing : Everything Has Changed and Nothing Is Different
Number of Pages
304 Pages
Language
English
Publication Year
2016
Topic
Marketing / General, Sales & Selling / General
Features
Revised
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
12.8 Oz
Item Length
8.7 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Trade
LCCN
2016-032568
Dewey Edition
23
Dewey Decimal
658.802
Edition Description
Revised edition
Table Of Content
Introduction xi 1 Everything Has Changed and Nothing is Different 1 2 The Hierarchy of Buying 3 3 A Word on Experts 7 4 Trust Gap 11 5 ROD: Return on Donuts 15 6 Restaurant That Didn't Get It 19 7 Cold-Calling 23 8 Aiming Your Company at the Bottom of the Barrel 27 9 Pull and Stay 33 10 Reasons Why Companies Don't Use Social Media 37 11 Social Media (Social Currency as Well) 39 12 Twitter versus Facebook versus LinkedIn 43 13 Social Media Platforming 47 14 UnPodcasting 53 15 HARO 57 16 The Game Has Changed: Immediacy and Relevancy 59 17 Publicized Customer Service 63 18 Don't Bank on the Bold 69 19 Seven Deadly Social Media Sins 73 20 The Millennials Are Coming 81 21 How Twitter Changed Scott's Business 85 22 Tassimo 91 23 Domino's--Word of Mouth: Mouths Are Moving . . . 95 24 Naked Pizza 99 25 Don't Feed the Trolls 101 26 Social Media for Social Good 105 27 Your Website--Old School versus New School 113 28 Your Captcha is Craptcha 123 29 Experience Gap 127 30 Raising and Keeping the Bar High--Cirque 131 31 Stirring Coffee 135 32 Using "Stop Start Continue" 143 33 Zappos 147 34 Rockport 153 35 FreshBooks 155 36 Why You Can't Learn from Millionaires 159 37 Authenticity and Transparency 163 38 For Whom the Bell Mobility Tolls 167 39 Scott's Transparency on Twitter 175 40 Your Transparency 177 41 Affiliates 179 42 Testimonials 183 43 Best Sellers 187 44 Why Being a Work-at-Home Mom is Bad for Business 189 45 Hello? Walmart? 193 46 Idea Creation 197 47 Idea Delivery 201 48 Doing In-Person Seminars 207 49 Tele-Seminars (now Webinars) 213 50 Viral Marketing 217 51 Video 227 52 Be Prepared for Success 235 53 Undercover UnMarketing 241 54 Putting It into Practice 247 55 Lush 251 56 Trade Shows 253 57 Social Media at Trade Shows 261 58 UnNetworking: Why Networking Events Are Evil 265 59 The Awesomeness of Being a 2.0 Author 269 60 The UnTour 273 61 The UnEnd 277 Index 279
Synopsis
UnMarket to build trust and make lifelong customers In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing , you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B., UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students., UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. Weve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. Youll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing , youll create a relationship with your customers, and make yourself the logical choice for their needs. We know youve been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B., UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing , you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.
LC Classification Number
HF5415.55.S76 2016
Item description from the seller
Seller feedback (5,793,699)
This item (1)
All items (5,793,699)
- t***j (13)- Feedback left by buyer.More than a year agoVerified purchaseVery nice. Buy used and lower CO2 output
- a***h (157)- Feedback left by buyer.Past monthVerified purchaseBook is as described, in good condition with few marks. Would prefer if store sticker was placed on the back of the book instead of the cover, but I was able to remove it without damaging the cover.
- a***h (157)- Feedback left by buyer.Past monthVerified purchaseBook is as described, in good condition with few marks. Great price.
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
Seller feedback (5,793,699)
This item (1)
All items (5,793,699)
- t***j (13)- Feedback left by buyer.More than a year agoVerified purchaseVery nice. Buy used and lower CO2 output
- a***h (157)- Feedback left by buyer.Past monthVerified purchaseBook is as described, in good condition with few marks. Would prefer if store sticker was placed on the back of the book instead of the cover, but I was able to remove it without damaging the cover.
- a***h (157)- Feedback left by buyer.Past monthVerified purchaseBook is as described, in good condition with few marks. Great price.
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time