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Crossing the Chasm by Moore, Geoffrey A.

by Moore, Geoffrey A. | PB | Good
Condition:
Good
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ... Read moreabout condition
More than 10 available / 35 sold
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eBay item number:143910911867
Last updated on Jun 03, 2024 06:57:01 SGTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
0060517123
Book Title
Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
Item Length
8in
Publisher
HarperCollins
Publication Year
2006
Format
Trade Paperback
Language
English
Item Height
0.6in
Author
Geoffrey A. Moore
Genre
Technology & Engineering, Business & Economics
Topic
Marketing / General, Technical & Manufacturing Industries & Trades, New Business Enterprises, Sales & Selling / General
Item Width
5.3in
Item Weight
6.4 Oz
Number of Pages
256 Pages

About this product

Product Information

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Product Identifiers

Publisher
HarperCollins
ISBN-10
0060517123
ISBN-13
9780060517120
eBay Product ID (ePID)
2294069

Product Key Features

Book Title
Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
Author
Geoffrey A. Moore
Format
Trade Paperback
Language
English
Topic
Marketing / General, Technical & Manufacturing Industries & Trades, New Business Enterprises, Sales & Selling / General
Publication Year
2006
Genre
Technology & Engineering, Business & Economics
Number of Pages
256 Pages

Dimensions

Item Length
8in
Item Height
0.6in
Item Width
5.3in
Item Weight
6.4 Oz

Additional Product Features

Lc Classification Number
Hf5439.H54m66 2006
Copyright Date
2006
Target Audience
Trade
Dewey Decimal
658.8
Series
Collins Business Essentials Ser.
Dewey Edition
22

Item description from the seller

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i received the book but it was a different version than the one i saw in the listing and bought. Obviously, it was an older version but with the same ISBN as their sales representative said to me.
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Everything as expected.
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