The Practice of Public Relations 6th ed. by Fraser P. Seitel (1994, HC) BL2C

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Item specifics

Condition
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Pictures are of the actual book and show its condition. THE ONLY ISSUE IS A BOOKSELLERS STICKER. ...
Book Title
THE PRACTICE OF PUBLIC RELATIONS: SIXTH EDITION
Era
2000s
Item Height
1 in
Country
UNITED STATES
Age Level
Adults, Young Adults
City
New York
Country/Region of Manufacture
United States
Subjects
Business, Economics & Industry
ISBN
9780024088406
Category

About this product

Product Identifiers

Publisher
Pearson Education
ISBN-10
0024088404
ISBN-13
9780024088406
eBay Product ID (ePID)
127346205

Product Key Features

Number of Pages
576 Pages
Language
English
Publication Name
Practice of Public Relations
Subject
Public Relations
Publication Year
1994
Type
Textbook
Author
Fraser Seitel
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Weight
43.1 Oz
Item Length
10.2 in
Item Width
8.3 in

Additional Product Features

Edition Number
6
Intended Audience
College Audience
LCCN
94-006766
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
659.2
Synopsis
The sixth edition, now full-color and streamlined, is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. Full chapters are now devoted to video, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new. New coverage ranges from Bill Clinton's use of communications to the escalating use of public relations overseas to the changing technological realm in which public relations must operate., The sixth edition, now full-color and streamlined, is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. KEY TOPICS: Full chapters are now devoted to video, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new. New coverage ranges from Bill Clinton's use of communications to the escalating use of public relations overseas to the changing technological realm in which public relations must operate.
LC Classification Number
HM263.S42 1995

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