Electronic Commerce Schneider 2008 8th edition Course Technology 9781423903055

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Product Type
Textbook
Educational Level
College
ISBN
9781423903055
Category

About this product

Product Identifiers

Publisher
Course Technology
ISBN-10
1423903056
ISBN-13
9781423903055
eBay Product ID (ePID)
70003397

Product Key Features

Number of Pages
624 Pages
Language
English
Publication Name
Electronic Commerce
Publication Year
2008
Subject
Management Information Systems, E-Commerce / Internet Marketing, General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Type
Textbook
Author
Gary Schneider, Bryant Chrzan, Charles Mccormick
Subject Area
Computers, Business & Economics
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
34.5 Oz
Item Length
9.1 in
Item Width
7.3 in

Additional Product Features

Edition Number
8
Dewey Edition
22
Dewey Decimal
658.054678
Table Of Content
1. Introduction to Electronic Commerce.2. Technology Infrastructure: The Internet and the World Wide Web.3. Selling on the Web: Revenue Models and Building a Web Presence.4. Marketing on the Web.5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce.6. Online Auctions, Virtual Communities, and Web Portals.7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.8. Web Server Hardware and Software.9: Electronic Commerce Software.10. Security for Electronic Commerce.11. Payment Systems for Electronic Commerce.12. Planning for Electronic Commerce.
Synopsis
ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace.

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