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Eveolution: The Eight Truths of Marketing to Women by Popcorn, Faith Paperback

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eBay item number:142858516439

Last updated on Apr 29, 2024 23:07:35 SGTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

Title: Eveolution: The Eight Truths of Marketing to Women

Book Title: Eveolution: The Eight Truths of Marketing to Women

ISBN: 1861975996

EAN: 9781861975997

Binding: Paperback / softback

Date of Publication: 20010205

Release Title: Eveolution: The Eight Truths of Marketing to Women

Artist: Popcorn, Faith

Brand: N/A

Colour: N/A

Publication Year: 2001

Type: Textbook

Format: Paperback

Language: English

Publication Name: Eveolution: the Eight Truths of Marketing to Women

Author: Faith Popcorn

Publisher: Profile Books

Subject: Zoology, Marketing

Item Weight: 220g

Number of Pages: 306 Pages

About this product

Product Information

Women are now the primary decision makers or significant influencers in more than 80% of consumer purchasers. And they're not just buying makeup and washing powder and keeping the storecupboard stocked. Women are responsible for 65% of vehicle purchases, 50% of personal computer purchases and also buy a hefty percentage of all luxury items, travel and leisure products. They have emerged as the most influential consumer force in history. But while there are countless books about how women think differently, talk differently and feel differently, this is the first about how they buy or relate to brands differently. Women want to form a bond with the companies and brands they do business with. And they are increasingly in a position to demand this relationship and to punish marketers who fail to deliver it by taking their business to those few enlightened marketers who 'get it' - the ones who are creating brands that women will want to join, not just to buy. Faith Popcorn, leading consumer trend forecaster and consultant to the Fortune 500, calls this growing trend EVEolution and she predicts it will redefine the way companies and brands of all kinds and all categories create profitable and enduring consumer relationships. In this book she demonstrates the operating principles for good marketers, who, when it comes to their female consumers, have been behaving badly, guiding ththem through the eight truths that will give them the ability to successfully market to women.

Product Identifiers

Publisher

Profile Books

ISBN-13

9781861975997

eBay Product ID (ePID)

89359296

Product Key Features

Author

Faith Popcorn

Publication Name

Eveolution: the Eight Truths of Marketing to Women

Format

Paperback

Language

English

Subject

Zoology, Marketing

Publication Year

2001

Type

Textbook

Number of Pages

306 Pages

Dimensions

Item Weight

220g

Additional Product Features

Title_Author

Faith Popcorn

Country/Region of Manufacture

United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:

DE 281042328
EL 996857788
ES N8267548I
FR 27823676960
GB 922696893
IT 00185819992

Seller assumes all responsibility for this listing.

eBay item number:142858516439

Last updated on Apr 29, 2024 23:07:35 SGTView all revisionsView all revisions

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