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Allison Tivnon Marketing at Low Tide (Paperback) (UK IMPORT)
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US $34.41
ApproximatelyS$ 44.97
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More than 10 available
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About this item
Seller assumes all responsibility for this listing.
eBay item number:136586384793
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Marketing at Low Tide
- Subtitle
- How to Recession-Proof Your Marketing Department
- ISBN-10
- 1735743704
- EAN
- 9781735743707
- ISBN
- 9781735743707
- Genre
- Society & Culture
- Release Year
- 2020
- Release Date
- 10/19/2020
- Item Height
- 203mm
- Item Length
- 133mm
- Item Width
- 9mm
- Item Weight
- 191g
About this product
Product Identifiers
Publisher
Gonogo Books
ISBN-10
1735743704
ISBN-13
9781735743707
eBay Product ID (ePID)
9050407481
Product Key Features
Publication Year
2020
Subject
General
Publication Name
Marketing at Low Tide : How to Recession-Proof Your Marketing Department
Language
English
Type
Textbook
Subject Area
Self-Help, Business & Economics
Format
Trade Paperback
Additional Product Features
Intended Audience
Scholarly & Professional
Synopsis
In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep and devastating cuts into their Marketing departments. These short-sighted 'cost-saving' measures rippled across the country and caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme de-investment in marketing resources hinders a firm's ability to position in the hyper-competitive landscape of a recession. It also increases the likelihood of a loss in market share to competitors who didn't make such cuts. To prevent this from happening again, it is important to take a step back and reflect--to both understand the motivations and perceptions that drive firm financial decisions, as well as to clinically review some of the miss-steps marketing departments make when the 'tide goes out'. The wear and tear of a strong economic expansion can take a toll on our marketing operations and make it difficult to pivot into recession. Any stumbles in our agility send signals to our firm leadership that we may not be up to the task of weathering an economic downturn. This book offers several action steps and strategies to reinforce our marketing operations and improve the agility we so badly need right now., Marketing matters just as much, if not more, during economic recessions In 2020, the longest period of economic expansion in U.S. history came to a grinding halt. Caught off guard by years of growth and record-breaking profits, architecture, engineering, and construction firms (known collectively as the A/E/C Industry) are now reeling and wondering how long the recession will last and how severe the financial impacts will be. During the Great Recession of 2008-2010, many A/E/C firms made deep, devastating cuts into their Marketing departments. These 'cost-saving' measures caused waves of layoffs of marketing professionals across all job categories and levels of seniority. This type of extreme 'disinvestment' in marketing resources hinders a firm's ability to position its brand in the hyper-competitive landscape of a recession. To prevent this from happening again, we must understand the motivations and perceptions that drive firm financial decisions, and review some of the miss-steps marketing departments make when the tide goes out. To do this, we explore: How recession impacts the A/E/C Industry 'Firm psychology' and how it impacts Marketing departments 4 recession action steps to take immediately 10 Activities Marketing Departments Should Do Every Year to improve agility and strengthen team commitment and morale
Illustrated by
Wimberly, Eric
Item description from the seller
Seller business information
VAT number: GB 864154811
Seller feedback (804,525)
- _***n (167)- Feedback left by buyer.Past 6 monthsVerified purchaseThe "Latin Classics. Volume 2" CD is brand new, as stated in the ad.The disc itself is of good quality. The CD was packaged in a cardboard box, and unfortunately, the jewel case cracked during transportation and delivery, but the seller compensated for this issue by refunding 20% of the order price. The seller always responds to customer messages, which is very nice. The seller is honest and respectable. I am very pleased with the purchase. Thank you very much! I wish the seller all the best!
- s***e (4)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item arrived earlier than expected and with easy shipping; It was carefully packaged and arrived in perfect condition. It's a DVD and I have not played it yet but it is brand new and in sealed packaging. It is what I expected and as described. The price included shipping and was very reasonable. Ordering from another country went very smoothly. Lots of shipping communication. No communication with seller was needed. I am very happy with this seller and definitely recommend them.
- .***3 (108)- Feedback left by buyer.Past monthVerified purchaseAnother great Rarewaves purchase. Once again, the DVD I ordered came well-packaged, secure, and exactly as described. Shipping time was the usual two weeks which is understandable. I do consider the price to be fair all said and done. Overall, another great transaction. Thank you.
Seller feedback (804,525)
- _***n (167)- Feedback left by buyer.Past 6 monthsVerified purchaseThe "Latin Classics. Volume 2" CD is brand new, as stated in the ad.The disc itself is of good quality. The CD was packaged in a cardboard box, and unfortunately, the jewel case cracked during transportation and delivery, but the seller compensated for this issue by refunding 20% of the order price. The seller always responds to customer messages, which is very nice. The seller is honest and respectable. I am very pleased with the purchase. Thank you very much! I wish the seller all the best!
- s***e (4)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item arrived earlier than expected and with easy shipping; It was carefully packaged and arrived in perfect condition. It's a DVD and I have not played it yet but it is brand new and in sealed packaging. It is what I expected and as described. The price included shipping and was very reasonable. Ordering from another country went very smoothly. Lots of shipping communication. No communication with seller was needed. I am very happy with this seller and definitely recommend them.
- .***3 (108)- Feedback left by buyer.Past monthVerified purchaseAnother great Rarewaves purchase. Once again, the DVD I ordered came well-packaged, secure, and exactly as described. Shipping time was the usual two weeks which is understandable. I do consider the price to be fair all said and done. Overall, another great transaction. Thank you.