MR2 [with CourseMate, 1 term [6 months] Printed Access Card] [New, Engaging Titl

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eBay item number:135330884148

Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
ISBN
9781133958413
Category

About this product

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1133958419
ISBN-13
9781133958413
eBay Product ID (ePID)
143608679

Product Key Features

Edition
2
Book Title
MR2 (With Coursemate, 1 Term (6 Months) Printed Access Card)
Number of Pages
240 Pages
Language
English
Publication Year
2013
Topic
Marketing / General, Marketing / Research
Genre
Business & Economics
Author
Tracy A. Suter, Tom J. Brown
Book Series
New, Engaging Titles from 4ltr Press Ser.
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
23.2 Oz
Item Length
10.9 in
Item Width
8.6 in

Additional Product Features

Dewey Edition
22
Reviews
Brief Contents.1. Marketing Research: From Data to Information to Action.2. The Research Question: Formulation of the Problem.3. Exploratory, Descriptive, and Causal Research Designs.4. Collecting Secondary Data from Inside and Outside the Organization.5. Collecting Primary Data by Observation.6. Collecting Primary Data by Communication.7. Asking Good Questions.8. Designing the Questionnaire.9. Developing the Sampling Plan.10. Data Collection: Enhancing Response Rates while Limiting Errors.11. Data Preparation for Analysis .12. Analysis & Interpretation: Individual Variables Independently.13. Analysis & Interpretation: Multiple Variables Simultaneously.14. The Research Report.Endnotes.Index.Chapter in Review Cards.Qualtrics Quickstart Card.SPSS Quickstart Card.
Dewey Decimal
658.83
Edition Description
Student edition,Revised edition
Table Of Content
Brief Contents. 1. Marketing Research: From Data to Information to Action. 2. The Research Question: Formulation of the Problem. 3. Exploratory, Descriptive, and Causal Research Designs. 4. Collecting Secondary Data from Inside and Outside the Organization. 5. Collecting Primary Data by Observation. 6. Collecting Primary Data by Communication. 7. Asking Good Questions. 8. Designing the Questionnaire. 9. Developing the Sampling Plan. 10. Data Collection: Enhancing Response Rates while Limiting Errors. 11. Data Preparation for Analysis . 12. Analysis & Interpretation: Individual Variables Independently. 13. Analysis & Interpretation: Multiple Variables Simultaneously. 14. The Research Report. Endnotes. Index. Chapter in Review Cards. Qualtrics Quickstart Card. SPSS Quickstart Card.
Synopsis
Created through a "student-tested, faculty-approved" review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course.
LC Classification Number
HF5415.2

Item description from the seller

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Ads of Henderson

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    The book arrived pretty quick and packed very well. It was exactly as described on the picture. It is a beautiful book and in very great condition. I think it was worth the price. Thank you so much.
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