Integrated Advertising, Promotion, and Marketing Communications by Donald E....
US $9.95US $9.95
Aug 31, 06:38Aug 31, 06:38
Picture 1 of 1
Gallery
Picture 1 of 1
Have one to sell?
Integrated Advertising, Promotion, and Marketing Communications by Donald E....
US $9.95
ApproximatelyS$ 12.76
Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Shipping:
US $5.22 (approx S$ 6.69) USPS Media MailTM.
Located in: Laredo, Texas, United States
Delivery:
Estimated between Tue, 23 Sep and Sat, 27 Sep to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:135177884772
10% of the sale of this item will benefit Casa La Esperanza Pregnancy Resource Center - Laredo, Texas
- Official eBay for Charity listing. Learn more
- This sale benefits a verified non-profit partner.
Item specifics
- Condition
- ISBN
- 9780133866339
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133866335
ISBN-13
9780133866339
eBay Product ID (ePID)
208773053
Product Key Features
Number of Pages
512 Pages
Language
English
Publication Name
Integrated Advertising, Promotion, and Marketing Communications
Subject
Marketing / General, Advertising & Promotion
Publication Year
2014
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.2 in
Item Weight
35.8 Oz
Item Length
10.8 in
Item Width
8.5 in
Additional Product Features
Edition Number
7
Intended Audience
College Audience
Dewey Edition
23
Dewey Decimal
659.1
Table Of Content
Part One THE IMC FOUNDATION 1. Integrated Marketing Communications 2. Brand Management 3. Buyer Behaviors 4. The IMC Planning Process Part Two IMC ADVERTISING TOOLS 5. Advertising Campaign Management 6. Advertising Design 7. Traditional Media Channels Part Three IMC MEDIA TOOLS 8. Digital and Alternative 9. Social Media 10. Alternative Marketing Part Four IMC PROMOTIONAL TOOL 11. Database and Direct Response Marketing and Personal Selling 12. Sales Promotion 13. Public Relations and Sponsorship Programs Part Five IMG ETHICS, REGULATION, AND EVALUATION 14. Relations and Ethical Concerns 15. Evaluating an Integrated Marketing Program
Synopsis
NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973115/ISBN-13: 9780133973112 . That package includes ISBN-10: 0133866335/ISBN-13: 9780133866339 and ISBN-10: 0133866971/ISBN-13: 9780133866971. A Modern Guide to Integrated Marketing Communications I ntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. Also available with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
LC Classification Number
HF5415.123.C58 2015
Item description from the seller
Seller feedback (112)
This item (1)
All items (112)
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
Seller feedback (112)
This item (1)
All items (112)
- eBay automated feedback- Feedback left by buyer.Past monthOrder completed successfully—tracked and on time
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time
- eBay automated Feedback- Feedback left by buyer.Past monthOrder completed successfully – tracked and on time