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Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products...
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Located in: Middletown, Ohio, United States
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Estimated between Thu, 20 Jun and Mon, 24 Jun to 43230
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eBay item number:135057437284
Item specifics
- Condition
- ISBN
- 9780062292988
- Book Title
- Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers
- Item Length
- 8 in
- Publisher
- HarperCollins
- Edition
- 3
- Publication Year
- 2014
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Genre
- Technology & Engineering, Business & Economics
- Topic
- Marketing / General, Reference, Technical & Manufacturing Industries & Trades, New Business Enterprises, Management, Sales & Selling / General
- Item Width
- 5.3 in
- Item Weight
- 7.7 Oz
- Number of Pages
- 288 Pages
About this product
Product Information
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
Product Identifiers
Publisher
HarperCollins
ISBN-10
0062292986
ISBN-13
9780062292988
eBay Product ID (ePID)
167765618
Product Key Features
Book Title
Crossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers
Edition
3
Format
Trade Paperback
Language
English
Topic
Marketing / General, Reference, Technical & Manufacturing Industries & Trades, New Business Enterprises, Management, Sales & Selling / General
Publication Year
2014
Genre
Technology & Engineering, Business & Economics
Number of Pages
288 Pages
Dimensions
Item Length
8 in
Item Height
0.7 in
Item Width
5.3 in
Item Weight
7.7 Oz
Additional Product Features
Intended Audience
Trade
Dewey Decimal
658.8
Dewey Edition
22
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:135057437284
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Item location:
Middletown, Ohio, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.87 (approx S$ 6.55) | United States | Economy Postage (USPS Media MailTM) | Estimated between Thu, 20 Jun and Mon, 24 Jun to 43230 |
| Handling time |
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| Will usually post within 3 business days of receiving cleared payment. |
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