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The Strategic Pricing of Pharmaceuticals

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eBay item number:135045318188
Last updated on May 26, 2024 23:07:21 SGTView all revisionsView all revisions

Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Release Year
2009
ISBN
9780982371503
Publication Year
2009
Format
Trade Paperback
Language
English
Book Title
Strategic Pricing of Pharmaceuticals
Author
E. M. (Mick) Kolassa
Publisher
Pondhouse Press, T.H.E.
Genre
Business & Economics, Medical
Topic
General, Economics / General

About this product

Product Information

The Strategic Pricing of Pharmaceuticals explains how pharmaceutical prices are, and should be set, in the US and international markets. The book discusses how pharmaceuticals are different from other products in terms of value and why typical assumptions and approaches to pricing fail to consider the true nature of pharmaceuticals or to capture their value. This book provides pharmaceutical marketers with needed guidance through the use of in-depth discussions and analyses of the factors that should be considered when setting and managing pharmaceutical prices.

Product Identifiers

Publisher
Pondhouse Press, T.H.E.
ISBN-10
0982371500
ISBN-13
9780982371503
eBay Product ID (ePID)
72433959

Product Key Features

Book Title
Strategic Pricing of Pharmaceuticals
Author
E. M. (Mick) Kolassa
Format
Trade Paperback
Language
English
Topic
General, Economics / General
Publication Year
2009
Genre
Business & Economics, Medical

Additional Product Features

Target Audience
Trade

Item description from the seller

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