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Strategic Global Marketing Issues and Trends, Erde

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Located in: Fairford, United Kingdom

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eBay item number:135033602033

Item specifics

Condition: Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab

Book Title: Strategic Global Marketing Issues and Trends

ISBN: 9780789020161

Publication Year: 2003

Type: Textbook

Format: Hardcover

Language: English

Publication Name: Strategic Global Marketing: Issues and Trends

Author: Erdener Kaynak

Publisher: Taylor & Francis INC International Concepts

Subject: Business

Item Weight: 544g

Number of Pages: 254 Pages

About this product

Product Information

Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in the way these channels function; and more! Handy charts, tables, and figures make the information easy to access and understand. In Strategic Global Marketing: Issues and Trends, authors from Israel, the United States, India, Hong Kong, and New Zealand examine the usefulness of comparative studies of dominant cultural values in successful international strategy development as well as other specific facets of international marketing strategy, such as: technometrics a benchmarked approach to compare competing brands on a set of attributes the attitudes of Taiwanese executives regarding exporting and international conduct the cultural values that must be taken into account to produce effective print advertisements in the United States and India the marketing roles and functions undertaken by Chinese wholesalers and the functions they are still reluctant to perform a meta-analysis-tested model of the relationship between export performance and the degree of standardization of international marketing strategy used by the exporter the effectiveness of policies put in place by leaders of United States cities in their efforts to promote exports

Product Identifiers

Publisher

Taylor & Francis INC International Concepts

ISBN-13

9780789020161

eBay Product ID (ePID)

89426346

Product Key Features

Author

Erdener Kaynak

Publication Name

Strategic Global Marketing: Issues and Trends

Format

Hardcover

Language

English

Subject

Business

Publication Year

2003

Type

Textbook

Number of Pages

254 Pages

Dimensions

Item Weight

544g

Additional Product Features

Title_Author

Erdener Kaynak

Country/Region of Manufacture

United States

Item description from the seller

Business seller information

Value Added Tax Number:

AT 685613994
GB 203170464

Seller assumes all responsibility for this listing.

eBay item number:135033602033

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Fairford, United Kingdom

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GBP 30.56 (approx S$ 52.65)	See import charges at checkout	United States	Expedited Postage (International Priority Shipping)	Estimated between Wed, 12 Jun and Fri, 21 Jun to 43230

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