Picture 1 of 1
Al Ries Laura R The Fall of Advertising and the Rise of (Paperback) (US IMPORT)
Another great item from Rarewaves USA | Free delivery!
Condition:
5 available
Postage:
Located in: 60502, United States
Delivery:
Varies
Returns:
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Shop with confidence
Seller information
- 98.4% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:135004976687
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- The Fall of Advertising and the Rise of PR
- Title
- The Fall of Advertising and the Rise of PR
- ISBN-10
- 0060081996
- EAN
- 9780060081997
- ISBN
- 9780060081997
- Genre
- Business & Finance
- Release Date
- 07/10/2004
- Release Year
- 2004
- Country/Region of Manufacture
- US
- Item Length
- 135mm
- Publication Year
- 2004
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Fall of Advertising and the Rise of PR
- Item Height
- 203mm
- Publisher
- Harpercollins Publishers Inc
- Item Width
- 135mm
- Subject
- Business
- Item Weight
- 249g
- Number of Pages
- 320 Pages
About this product
Product Information
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
Product Identifiers
Publisher
Harpercollins Publishers Inc
ISBN-13
9780060081997
eBay Product ID (ePID)
96865617
Product Key Features
Publication Name
The Fall of Advertising and the Rise of PR
Format
Paperback
Language
English
Subject
Business
Publication Year
2004
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Height
203mm
Item Width
135mm
Item Weight
249g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:135004976687
Postage and handling
Item does not ship to United States
Item location:
60502, United States
Post to:
Worldwide
Excludes:
Afghanistan, Austria, Barbados, Belarus, Bhutan, Brazil, Brunei Darussalam, Canada, Chile, France, French Guiana, French Polynesia, Germany, Guadeloupe, Ireland, Israel, Italy, Laos, Libya, Martinique, Mexico, Netherlands, New Caledonia, Reunion, Russian Federation, Saudi Arabia, South Africa, Spain, Switzerland, Ukraine, United Kingdom, United States, Venezuela, Yemen
Handling time |
---|
Will usually post within 3 business days of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales Tax for an item #135004976687
Sales Tax for an item #135004976687
Seller collects sales tax for items shipped to the following states:
State | Sales Tax Rate |
---|
Return policy
After receiving the item, contact seller within |
---|
30 days after the buyer receives it |
The buyer is responsible for return postage costs.
Seller feedback (429,382)
3***d (1139)- Feedback left by buyer.
Past month
Verified purchase
Fast delivery, good quality great
u***o (125)- Feedback left by buyer.
Past month
Verified purchase
Top ebayer, jeder Zeit wieder 👍.
u***o (125)- Feedback left by buyer.
Past month
Verified purchase
Top ebayer, jeder Zeit wieder 👍.