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Adland: A Global History of Advertising
Condition:
“Ex library copy with usual stamps & stickers”
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Located in: Rossendale, United Kingdom
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Estimated between Fri, 24 May and Wed, 12 Jun to 43230
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eBay item number:134993675194
Item specifics
- Condition
- Good
- Seller Notes
- “Ex library copy with usual stamps & stickers”
- Book Title
- Adland: A Global History of Advertising
- Genre
- Advertising
- ISBN
- 9780749464318
- Publication Year
- 2013
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Adland: a Global History of Advertising
- Item Height
- 233mm
- Publisher
- Kogan Page LTD
- Item Width
- 156mm
- Subject
- Advertising, Business
- Item Weight
- 457g
- Number of Pages
- 272 Pages
About this product
Product Information
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749464318
eBay Product ID (ePID)
152547519
Product Key Features
Publication Name
Adland: a Global History of Advertising
Format
Paperback
Language
English
Subject
Advertising, Business
Publication Year
2013
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
233mm
Item Width
156mm
Item Weight
457g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 901578627
Seller assumes all responsibility for this listing.
eBay item number:134993675194
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Rossendale, United Kingdom
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