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Emotional Branding: How Successful Brands Gain the Irrational Ed

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Emotional Branding: How Successful Brands Gain the Irrational Ed
ISBN
9780761529118
Publication Year
2000
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Emotional Branding: How Successful Brands Gain the Irrational Edge
Author
Daryl Travis
Publisher
Prima Publishing,U.S.
Subject
Psychology, Marketing
Item Weight
534g
Number of Pages
288 Pages

About this product

Product Information

J.K. Galbraith once said that an ordinary person in a supermarket is in touch with their deepest emotions. Products and brands create emotional responses in shoppers and this work looks at brands from the perspective of emotional response rather than corporate rationality.

Product Identifiers

Publisher
Prima Publishing,U.S.
ISBN-13
9780761529118
eBay Product ID (ePID)
91565844

Product Key Features

Author
Daryl Travis
Publication Name
Emotional Branding: How Successful Brands Gain the Irrational Edge
Format
Hardcover
Language
English
Subject
Psychology, Marketing
Publication Year
2000
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Weight
534g

Additional Product Features

Title_Author
Daryl Travis
Country/Region of Manufacture
United States

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Value Added Tax Number:
  • GB 724 4981 18
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